Monday 25 June 2018

Winnie raises $4 million to make parents’ lives easier

An app that has the needs of modern-day parents in mind, Winnie, has now raised $4 million in additional seed funding in a round led by Reach Capital. Other investors in the new round include Rethink Impact, Homebrew, Ludlow Ventures, Afore Capital, and BBG Ventures, among others. With the new funds, Winnie has raised $6.5 million to date.

The San Francisco-based startup, which begun its life as a directory of kid-friendly places largely serving the needs of newer parents, has since expanded to become a larger platform for parents.

Winnie was founded by Bay Area technologists, Sara Mauskopf, who spent time at Postmates, Twitter, YouTube and Google, and Anne Halsall, also from Postmates and Google, as well as Quora and Inkling.

As new parents themselves, they built Winnie out a personal need to find the sort of information parents crave – details you can’t easily dig up in Google Maps or Yelp.

For example, you can use Winnie to find nearby kid-friendly destinations like museums or parks, as well as those that welcome children with features like changing tables in restrooms, wide aisles in stores for stroller access, areas for nursing, and other things.

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