Friday 11 November 2016

Facebook will disable “ethnic affinity” targeting for housing, employment and credit-related ads

Facebook CEO Mark Zuckerberg speaks at the company's headquarters in Menlo Park, Calif., Thursday, April 4, 2013. Zuckerberg says the company is not building a phone or an operating system. Rather, Facebook is introducing a new experience for Android phones. The idea behind the new Home service is to bring content right to you, rather than require people to check apps on the device. (AP Photo/Marcio Jose Sanchez) It may be tough to remember given all the discussion about the role that Facebook’s News Feed may have played in getting Donald Trump elected, but the company was also criticized recently for its “ethnic affinity” ad targeting. Today, Facebook announced that it’s making some changes. The targeting allows advertisers to focus on users whose Facebook activity… Read More

source https://techcrunch.com/2016/11/11/facebook-sort-of-disables-ethnic-affinity-targeting/?ncid=rss
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