The advertising industry let out a collective groan in September when Facebook admitted a “discrepancy” in its reporting that led it to overstate how much time, on average, viewers were watching video. Because the error was huge — numbers were inflated as much as 60-80 percent for two years — and in Facebook’s favor, some were quick to ascribe sinister motives. Read Moresource https://techcrunch.com/2016/11/12/facebook-needs-accountability-to-win-back-advertisers-trust/?ncid=rss
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