Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort.
But what if you’re making a social media mistake? What if you could break through the noise and become popular on YouTube?
One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers.
The more subscribers you have, the more you can consistently achieve high view counts on your videos.
Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake.
When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and actually buy what you have to offer.
In short, buying YouTube subscribers is a waste of time.
Instead, work to build a strategy to boost subscriber numbers — then you can join the ranks of companies seeing massive success on YouTube and earn free YouTube subscribers.
In this post, we’ll look at how you can grow your YouTube subscriber count. We’ll analyze a variety of media marketing strategies and show you how to implement them.
By the end, you should have a good sense of how to create a strategy that will allow you to use YouTube to grow your business.
Give Your Channel a Theme to Gain YouTube Subscribers
Before you do anything, you need to give your channel a theme.
If you look at many of the top YouTube channels, you’ll notice that many of them stick to a theme.
Take a look at the Derek Halpern‘s channel, for example.
Notice how a lot of the YouTube videos he creates are on topics related to business and success.
Having a theme makes it easier to create consistent YouTube content.
On top of that, you can make your channel the ‘go-to’ place for specific content. This is the goal of a social media platform.
If your channel caters to a specific niche, then people who care deeply about that niche will want to become subscribers.
For example, imagine your videos are all about Facebook marketing, and you aim to help business owners.
If a business owner who wants to learn more about Facebook marketing subscribes to your YouTube channel, they’ll get an update any time you post content.
This helps them stay ahead of the curve without having to do a lot of work.
If you’re struggling to come up with a theme for your channel, think about the problems your business solves and who it solves those problems for.
Then, produce videos based on the topics you know will help the people your business serves.
Post Incredible Content to Gain YouTube Subscribers
Many marketers agree that video converts better than other forms of media.
If you want to drive conversions, you need to learn how to create incredible content on your media platform.
Plus, if you can create incredible content, then a lot of the work related to growing your subscriber count is already done.
When people subscribe to your channel, they’re essentially signing up to get updates whenever a new piece of content is posted.
If your content is great, people won’t mind hearing from you again because their initial interaction with you and your content was positive.
Whether that’s a learning experience, an entertainment experience, or both — it’s worth watching your videos.
And remember that people take the time to watch great content.
According to Hubspot, 54% of people want to see more video content from marketers. This is a good foundation for your media platform that will expand social networks.
If your content is excellent, then you’ll benefit from the fact that 54% of senior executives share content with their social networks.
So how do you produce incredible content that makes viewers want to subscribe and share?
Start by focusing on producing content that is relevant to your target audience.
Provided that you’re sticking to a theme, as mentioned before, it shouldn’t be too hard to come up with a way to produce valuable content.
Then, use these tips.
Look for Popular Keywords on YouTube
Let’s say that you want to create a channel that covers the topic of ‘pencil drawing.’
One way to develop content ideas is by simply entering the broad keyword of ‘pencil drawing’ into the YouTube search engine.
YouTube is the second-largest search engine globally, so we know there’s going to be some relevant data here.
When we type in the keyword, we see the suggestions above.
Now, those topics might seem a little broad, so you may want to pick one of those keywords and go through the same process again so that you can generate something more concise.
Let’s add the word ‘tutorial,’ for instance.
By adding the word tutorial, we are now provided with more concise keywords.
The fact that these keywords appear in the suggestions lets us know that people are searching for these videos.
You might argue that there is a lot of competition for such keywords.
And while that may be true, later on in the post, we’ll figure out how we can get people to view our videos, even when there is a lot of competition — so don’t let it be a concern for now.
The great thing about the approach above is that it gives us a place to start.
If we want to produce content for a certain niche, this technique lets us know what kinds of content people will already have an interest in viewing.
My tool Ubersuggest is another great YouTube keyword research tool. Simply type in your main key term and click “Keyword ideas” in the right sidebar, and it will deliver more than 400 keywords for you to consider.
You can also use the Google Keyword Planner tool to come up with content ideas. That’s because there will be some coherence between Google search results and YouTube search results.
Let’s stick with the topic of ‘pencil drawing.’
In the ‘Your product or service’ box, enter a keyword-based on your business. If I were running a business that taught people how to do a pencil drawing, I’d enter ‘how to do a pencil drawing.’
You want to keep the keyword broad at this stage because it’ll allow for the keyword tool to develop a wide range of ideas for you.
Once you’ve entered the keyword, you’ll then see this page. It shows several ‘Ad groups’ of keywords.
Each group of keywords centers around a certain topic.
As you can see, I’ve arranged the groups in terms of ‘Average monthly searches’ and descending order. This gives us a sense of where there might be a lot of competition.
Let’s click on the mid-range group called ‘Drawing Techniques.’
I’ve highlighted a few keywords that might represent good YouTube content opportunities.
I chose these keywords because it’s clear to see how you could create a focused, high-value video centered around these keywords.
You might think that these keywords don’t have that many searches and, therefore, aren’t worthy in terms of effort required.
However, remember we’re not just going to post a handful of videos and then be done with it.
Cultivating a YouTube channel so that it eventually has many subscribers often requires posting a lot of content. In fact, the biggest YouTube channel has over 4,200 videos.
If you want to publish massive amounts of content while keeping it relevant, you need to be able to niche down your content as much as possible, so each video provides value.
If you niche down, it’s only natural that the level of searches per month will go down.
Even if you focus on low volume keywords, they’ll all come together to help you build momentum and establish yourself in a YouTube niche.
You’ll also notice there isn’t a ton of content for those lower volume search terms, which represents an opportunity.
Look at what happens when I type in the ‘Simple drawing techniques’ keyword.
There’s a playlist there, but other than that, there aren’t any fully optimized titles or even videos based solely around the topic of ‘simple drawing techniques.’
Improve the Production Quality of Your YouTube Videos
Production quality shouldn’t be a top priority, but it can definitely increase the number of YouTube subscribers after a certain point.
As long as your videos are rich in value and provide the viewer with the information they need, you’re doing a good job.
When the videos start to bring you a return, then you can focus more on production quality.
Here are a few tips.
Ensure what you’re saying can be easily heard. You must speak clearly and enthusiastically. You’ve got to project your voice.
Otherwise, people might not be able to understand what you’re saying. They might even get bored.
You don’t need to act like an extrovert; just try and prevent your voice from becoming monotonous.
If you’re recording your content using a phone or a laptop, the microphone might not be enough. So, you may want to invest in a quality external microphone.
However, test it to see how things actually sound before you make this investment.
You also need to ensure that your video is easy to watch.
You don’t want to make it hard work for your viewers to see what is going on. This means you need to ensure lighting is adequate.
If you’re recording a talking head style video where you’re talking to the camera, ensure that your face can be clearly seen.
If someone is recording you, then ensure the camera isn’t shaking.
If you’re recording your laptop screen, make sure your actions can be clearly seen and that anything you type can be read.
Use Video Editing to Improve the Quality of Your YouTube Videos
When it comes to video editing, you have a couple of solutions. When speaking about video editing, what we’re referring to is improving your videos’ style and not so much about removing minor mistakes.
More often than not, you’re going to make minor mistakes when recording your video. You don’t need to put tons of focus into removing these bits, as they don’t harm your video all that much.
In fact, they might even help your video as they let other people know that they’re dealing with a real person rather than a sly media marketing salesman.
Where editing can come in handy, though, is when you need to create cuts in your video or add a title screen.
If you’re not an accomplished video editor, you could seek someone from Upwork or perhaps even Fiverr.
Alternatively, you could purchase a video editing suite and learn to do everything yourself.
That method might save you a bit more money, though you might end up spending a lot more time learning how to edit videos on your own. This takes time away from your media marketing.
That might not be the best trade-off, depending on your circumstances.
As mentioned, you don’t want to over-edit your videos, though you want to give them a sense of style that separates you from the crowd.
Often, the easiest way to do this is by having custom intro music and a custom title screen.
Another way that you can post incredible content is by creating videos based on your product being used.
Demonstration videos can go a long way in showcasing your product as something worth buying.
You can even turn some of your blog posts into videos. Nearly 59% of executives would rather watch a video than read a chunk of text.
Okay, so that’s the basics of creating incredible content.
The next point will be essential if you want to ensure that your YouTube subscriber rates grow consistently over time.
Get More YouTube Views by Posting Often and Consistently
This is probably the hardest part of growing a YouTube following — though it can also be one of the most important.
The average company posts 18 YouTube videos a month. Posting content consistently is a great way for you to compete.
Plus, if you’re constantly posting new content, then people have a reason to become a subscriber and share it on their social networks.
After all, people are less likely to subscribe if you’re not going to post any more content — why should they?
If you use the tips mentione
source https://neilpatel.com/blog/the-real-secret-to-growing-your-youtube-subscribers/
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