Here is my complete review of SEMrush.
In this post you’ll see:
- What SEMrush does well
- What SEMrush doesn’t do well
- My opinion of SEMrush’s SEO and PPC features
- Whether SEMrush is worth the monthly fee
- A whole lot more
Let’s get started.
Domain Analytics
This is a big picture overview of a site’s overall SEO and PPC marketing efforts.
And if you want to dig deeper, you can get details on a site’s organic traffic, backlinks, PPC campaigns, engagement metrics (like bounce rate), the site’s main competitors in Google search, and more.
This report is helpful if you want to quickly see how much traffic a site gets from SEO or Google Ads.
But the real value here comes from each of the detailed subreports. So let’s break down a few of these right now.
Organic Research
This feature is simple. Yet super powerful if you know how to use it.
Organic Research tells you how much traffic a site gets from Google. And how it’s changed over the years.
Yeah, it’s interesting to see how a competitor’s rankings have changed over time. But it’s not super useful.
The real value in this report is the regularly-updated list of the keywords that a site ranks for in organic Google search.
In my experience, reverse engineering your competitor’s keywords is one of the best keyword research strategies on the planet.
And SEMrush is one of the best SEO tools on the market for this approach.
That’s because SEMrush has a HUGE database of 17 billion keywords. And they update this list pretty much every day.
That’s the good news.
The bad news is that SEMrush’s organic traffic estimates can be pretty inaccurate at times.
For example, right now SEMrush says that my website’s traffic is up 72.75%.
I wish that was true
source https://backlinko.com/semrush-review
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