Tuesday, 2 July 2019

Apple tries out the ‘choose-your-own adventure’ Twitter thread format that recently went viral

It looks like choose-your-own-adventure Twitter games won’t be a one-hit wonder, now that Apple’s social team has adopted the format. A new tweet from the @AppleTV Twitter account today helps users find a movie to watch by having them click through a series of Twitter threads. However, their effort (so far at least) pales compared with the original viral sensation — a Twitter choose-your-own-adventure style game that blew up earlier this month, where Twitter users try to not get fired as Beyoncé’s new assistant.

If you haven’t seen this masterpiece of Twitter handiwork, give yourself a break this Friday and go try it. It’s great fun.

The game is played by presenting you with a multiple choice question. You then click on your answer from among the Twitter replies presented by the original poster.

For example, you start your day by ordering Queen Bey her breakfast. You’re asked to choose between ordering a five-star breakfast or granola and yogurt. If you choose the former (spoiler alert!), you’re fired. If you click the right answer, you move on to the next task.

Further questions take you to new threads where you choose things like who Beyoncé should FaceTime, what activity you suggest while she waits for hair and makeup, what song to play for her when she asks for music, when she should get dressed for the event and where, whether you should photobomb her on the red carpet to fix her dress, where she sits at an event, and so on.

The game isn’t always simple A/B choices, either. The answers lead you down different paths. Your choice may not immediately result in being fired, but still could later on. For instance, if you send Beyoncé swimming, there’s no way to save your job when the next set of choices comes.

According to a TIME profile, the idea for the thread came from 19-year-old student Landon Rivera, who lives in L.A.

The thread, now which now has over a quarter million Twitter likes, was noticed by celebs like Chrissy Teigen and Questlove, the report also noted.

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