Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it needs to maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. So today, Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed for an undisclosed sum. Placed will help Snap scale its measurement systems like Snap To Store so… Read More

source https://techcrunch.com/2017/06/05/snapchat-placed/?ncid=rss