Facebook introduces new ad metrics and promises that more are coming

 Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It’s… Read More

source https://techcrunch.com/2017/06/29/facebook-introduces-new-ad-metrics-and-promises-that-more-are-coming/?ncid=rss