SEO Tools: The Complete List (2017 Update)

If you want to see the best SEO tools in one place, then you’ll LOVE this guide.

I personally tested and reviewed over 192 free and paid tools.

And you can filter through the list to find the best SEO software for you.

Check it out:

I want SEO tools that help with:

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1. Link Building
2. Technical SEO
3. Keyword Research
4. Rank Tracking
5. Content Optimization
6. Backlink analysis

I want tools that are:

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1. Free
2. Paid
3. Freemium

Show only Brian's favorite tools:

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1. Yes
2. No

Link Building tools

AuthoritySpy

Link BuildingPaidNo

AuthoritySpy is designed to help you find the top influencers in your space. It discovers these movers and shakers by searching in places like AllTop, Twitter and Followerwonk.

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official website:
http://authorityspy.com/

Buzzstream

Link BuildingPaidYes

If you do outreach at scale or with a team, you NEED a tool like Buzzstream. Why? Buzzstream makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features.

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official website:
http://buzzstream.com

Check My Links

Link BuildingFreeNo

If you do Broken Link Building (or The Moving Man Method), then you’ll love Check My Links. With a click of a button, this Chrome extension quickly checks any webpage for broken links.

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official website:
https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB

Citation Labs' Broken Link Finder

Link BuildingPaidNo

Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better).

Cool feature: You can sort your results by how many people link to the broken link.

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official website:
http://www.brokenlinkbuilding.com/

Citation Labs' Link Prospector

Link BuildingPaidNo

A industrial-level link opportunity finder. Link Prospector scans the web for link building opportunities like resource pages, guest posts, blogs, news sites and more.

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official website:
http://linkprospector.citationlabs.com/

DIBZ

Link BuildingPaidNo

DIBZ is a cool link prospecting tool. Just enter the type of links you want to build (for example, resource page backlinks) and it’ll get to work finding link opportunities.

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official website:
https://dibz.me/

Domain Hunter Plus

Link BuildingFreeNo

Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.

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official website:
http://netvantagemarketing.com/about/domain-hunter-plus

Free Broken Link Checker

Link BuildingFreemiumNo

This tool checks a website for broken links. Helpful for broken link building.

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official website:
http://www.brokenlinkcheck.com/

GroupHigh

Link BuildingPaidNo

GroupHigh is advanced blogger outreach software.

Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform.

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official website:
http://www.grouphigh.com/

GuestPost Tracker

Link BuildingPaidNo

GuestPost Tracker is a giant database of 1000+ websites that accept guest posts. The tool also allows you to track sites that you’ve submitted to. Their sales copy emphasizes that the sites on their list are not part of a PBN. I took a look at a few of the sites in their database and they looked legit.

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official website:
https://www.guestposttracker.com/

HARO (Help a Reporter Out)

Link BuildingFreemiumYes

Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.

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official website:
http://www.helpareporter.com/

Inky Bee

Link BuildingPaidNo

A decent blogger outreach tool. Just enter a keyword and Inky Bee shows you bloggers in that industry. Inky Bee allows you to sort by Domain Authority/Page Authority. That way you focus on the big shots in your industry.

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official website:
http://www.inkybee.com/

http://backlinko.com/seo-tools