Copying Snapchat and capitalizing on the acquisition of MSQRD, today Facebook finally integrated augmented reality selfie lenses it calls “Masks” into its main app. Starting with Halloween-themed skeleton, witch, and pumpkin masks, some Facebook users can now start to use the special effects when they go Live. Masks simultaneously make Facebook feel more modern, lure users to Live… Read Moresource https://techcrunch.com/2016/10/27/facebook-masks/?ncid=rss
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