An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms.

Some of the moves they are making are really going to impact your marketing efforts.

So, what are these non-algorithm changes?

Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

Let’s get started…

Change #1: Google executives are big on “ambient computing”

If you aren’t familiar with the concept of ambient computing, here’s a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. They are doing this by integrating products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize.

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices.

You already know about apps, but I bet you don’t have one.

To give you an idea of how well you can do with a mobile app, there are roughly 2 million mobile apps, and there are over 13 billion mobile devices.

Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than apps, so consider creating one.

source https://neilpatel.com/blog/googles-future/