Facebook says it’s clarifying its ad metrics

 Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. Last fall, researchers even pointed out that Facebook’s purported reach was greater than the US Census population in every state. So making these kinds of tweaks (and taking other steps… Read More

source https://techcrunch.com/2018/02/22/facebook-ad-metrics/?ncid=rss