Oracle just announced that it has acquired ad measurement company Moat. Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. The need to create what CEO Jonah Goodhart has called “the currency for digital advertising” seems increasingly important given advertiser concerns around viewability, fraud and trust, and Moat has… Read Moresource https://techcrunch.com/2017/04/18/oracle-acquires-moat/?ncid=rss
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