17 Actionable Content Marketing Tips

This is a list of actionable content marketing tips.

In fact, these same strategies helped grow my blog to 304,265 monthly visits:

So if you want more traffic from every blog post that you publish, you’ll love this list of tips, techniques and strategies.

Let’s get started.

• 1. Publish “X vs. Y” Posts
• 2. Link to Social Profiles in Outreach Emails
• 3. Use The Animalz Revive Tool
• 4. Try The PBC Formula
• 5. Publish “Power Posts”
• 6. Write About Trending Topics
• 7. Include Native Content With Social Shares
• 8. Use Padlock Posts
• 9. Include a Keyword in Your URL
• 10. Add More Cuts to Your Video Content
• 11. Write Longer Headlines
• 12. Optimize Around Untapped Keywords
• 13. Use Blog Post Templates
• 14. Use Emotional Titles
• 15. Optimize Around Brand Keywords
• 16. Tell Relatable Stories in YouTube Videos
• 17. Write Compelling Meta Descriptions
• Bonus #1: Reverse Engineer Your Competition
• Bonus #2: Create Stats Pages

1. Publish “X vs. Y” Posts

“X vs. Y” posts are posts like:

• “Convertkit vs. MailChimp”
• “Paleo vs. Keto”
• “UberEats vs. Postmates”

And “X vs. Y” posts are a GREAT way to get more traffic to your site.

Why?

First, X vs. Y keywords don’t have a lot of SEO competition.

For example, I recently published a post optimized around the keyword “Ahrefs vs. SEMRush”.

Sure enough, that page rocked to the top of Google within a few weeks.

Second, people that search for “X vs. Y” keywords tend to be pretty advanced.

Think about it this way:

Somebody searching for “Ahrefs vs. SEMRush” already knows about SEO. They’re just looking for the best tool.

Which is why CPCs on “X vs. Y” keywords tend to be super high.

2. Link to Social Profiles in Outreach Emails

This is an EASY way to get more replies to your outreach emails.

All you need to do is add links to your social profiles in your signature.

Seriously. That’s it.

And there’s data to back this up.

When we teamed up with Pitchbox to analyze over 10 million outreach emails, we discovered that social profile links increased response rates by up to 23.4%.

Our data also showed that adding a link to your Instagram profile seems to make the biggest difference.

Which leads us to…

3. Use The Animalz Revive Tool

I boosted my organic traffic by 260% simply by updating and relaunching an old post.

Question is:

How do you know which posts to work on first?

Enter: The (free) Animalz Revive tool.

This tool uses your Google Analytics to find pages with the biggest traffic drop.

When you find a page that’s dropping, you have two options:

You can revamp and relaunch the post like it’s brand new.

For example, we update and relaunch our “Guide to SEO This Year” every November.

Or, you can quietly update your content. In fact, last year we gave our guest posting guide a much-needed update.

And that single update boosted search engine traffic to that page by 17.68%.

4. Try The PBC Formula

Your blog post introductions are HUGE.

After all, they’re the first thing people see when they land on your post.

Unfortunately, most blog post intros are way too long.