Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with… Read More
source https://techcrunch.com/2017/01/31/facebook-launches-a-marketing-mix-modeling-portal-for-comparing-facebook-ads-to-tv-print-more/?ncid=rss
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