Do you want more traffic?
Well, who doesn’t?
The reason you want more traffic is that you think more traffic equals more revenue.
But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace.
And in many cases, as your traffic goes up, your revenue won’t increase one bit.
In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated.
It happens to all of us, let me show you what I’ve learned the hard way.
So how good is my search traffic?
Take a look at the screenshot below.
That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. They drive traffic but not revenue.
Keywords like affiliate marketing, SEO analyzer, SEO checker, statistical significance calculator are all terms that won’t drive me any revenue.
I don’t offer affiliate marketing services and anyone searching for terms like “SEO analyzer” are looking to do SEO themselves versus paying my agency to do it for them.
Even terms like “statistical significance calculator” don’t drive revenue. Anyone searching for that is looking to see how their A/B tests are performing versus hiring my agency to run tests for them.
If I naturally ranked for these terms without any effort, that’s one thing. But I created dedicated landing pages, like this one, because I was trying to rank for them.
In other words, I spent time and money ranking for keywords that don’t drive any revenue.
Now, there is a reason why I rank for these terms and I do want this traffic, even though they don’t drive revenue, but I will get to that later in this post.
First, let’s go over how you can pick the right keywords to rank number 1 for.
How to pick the right keywords
You probably already have some ideas are a good fit for your business. I want you to type them into Ubersuggest.
Ubersuggest will show how many people search for that keyword within a particular region as well as the SEO difficulty and paid difficulty.
In addition to that, you’ll see a laundry list of keyword ideas if you click on the “keyword ideas” navigational option.
What you’ll want to look for are keywords that have high paid difficulty, which means the keyword is so valuable that a lot of people are competing for the paid ad spots.
In addition to looking at the paid difficulty number, you’ll want to find keywords that have a low SEO difficulty score.
When a keyword meets those 2 requirements it means it is easy to rank and people find it valuable enough to buy ads on the keyword. And if they find it valuable enough for people to buy paid ads, that means the traffic is converting into customers.
That’s more important than just finding popular keywords as traffic doesn’t always equal sales.
And when you are doing keyword research, make sure you pick the right regions.
Not all traffic is equal
Again, you already know I get good traffic, but as I mentioned earlier, not all of the traffic is equal.
Just look at the regions that made up my traffic in the last 7 days:
The United States makes up a large portion of my traffic. Over time I’ve expanded globally, hence you are seeing my traffic increase in regions like India and Brazil. Even Japan, which is the newest region I have been expanding to, has been growing rapidly.
Knowing the split between regions, which ones would you say make up the largest portion of revenue?
If you guess the United States, you are correct. But what region do you think is in second place?
If you guess India or Brazil, you are wrong.
I love those two countries, but the United Kingdom generates more revenue than both of those regions combined, even though it produces 25.6% of the traffic as Brazil and India combined.
Are you picking the right regions?
When you are doing keyword research, you need to think about regions. This is also the main reason why I integrated regions within Ubersuggest.
You can’t just focus on keywords that have high paid difficulty and low SEO difficulty. You need to focus on the countries where the majority of your customer base is.
Now, you know SEO is competitive and it takes a while to rank. So if you can go after up and coming regions that you know you’ll want to target in a few years, then you should go after those keywords right away.
It takes a while for people to see this, but the reason I have done pretty well when it comes to picking the right terms is that I focus on regions that aren’t ready for my company just yet but will be over the next 5 to 10 years.
I know that sounds crazy, but to do well you need long-term goals and a strategic outlook for your business.
To give you an idea of how I think, let’s look at how the worlds GDP is going to change over the next 10 years:
That video bases GDP growth off of historical data. Companies like Standard Chartered believe there will be much more aggressive GDP growth, especially coming out of Asia.
- China: $64.2 trillion
- India: $46.3 trillion
- US: $31 trillion
- Indonesia: $10.1 trillion
- Turkey: $9.1 trillion
- Brazil: $8.6 trillion
- Egypt: $8.2 trillion
- Russia: $7.9 trillion
- Japan: $7.2 trillion
- Germany: $6.9 trillion
No matter what source you look at, almost everyone is coming to the same conclusion… countries with big populations will see faster GDP growth.
If I were you and I was trying to pick the best keywords to rank number 1 on Google, I wouldn’t just focus on countries that are already established and saturated, I would also focus on countries that are growing fast and aren’t competitive yet.
Even in the short run, although some of these countries may not have as much demand, there is no competition, which means it will be easier to take up a larger chunk of the market.
How do you find popular keywords in these countries?
Doing keyword research in new countries isn’t as simple as typing in random keywords and seeing what’s popular.
You can do that with tools like Ubersuggest, but that may still cause you to pick the wrong ones.
For example, in the United States, the keyword “SEO” is more lucrative than the phrase “digital marketing.” But in Brazil, the phrase “marketing digital” (their version of digital marketing) is more lucrative than the term SEO.
In other words, cultures are different.
So, what you should do is use a tool like Similar Web to see who your closest competitors are. When I look at NeilPatel.com on Similar Web, it gives me the following results:
You can then take those competing URLs and enter them into Ubersuggest.
What I want you to do is first look at the “top pages” report. This report shows you the most popular pages that are driving traffic to any given site.
The best part about this report is that you can break down popular pages by country.
From there you can see the popular pages and even the keywords that drive traffic to that page within that country.
And similar to the top pages report, you can do the same thing with the keywords report.
With the combination of the top pages and keywords report, you should have a list of great keywords to go after. Not just from a domestic standpoint, but from a global standpoint as you can see the popular keywords for each country in Ubersuggest.
But how do I rank number 1?
Once you have a list of keywords, it’s time to create content and focus on ranking at the top of Google. But you already know that.
source https://neilpatel.com/blog/right-keywords-seo/
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