How to Create a Global SEO Strategy

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school.

My childhood wasn’t too much different than yours. But there was one thing that was a bit unique.

I grew up watching Bloomberg before I went to school.

Now, I don’t want you to think I was some child prodigy because I wasn’t. The only reason I watched Bloomberg in the morning is that my dad dabbled in the stock market and wanted to know if his stocks were going up or down.

Plus, we only had one TV… so I didn’t really have a choice.

But from all of those years of watching Bloomberg, it wasn’t too hard for me to spot trends. And one of the big ones is globalization.

See, as a kid, most of the financial news channels discussed how things were progressing in America.

But now, due to technological advances, companies no longer see themselves as regional or even national. Things like headquarters no longer matter.

Companies look at themselves from a global perspective. And every big company out there has done well because they focus on attracting customers from all over the world as it’s a much bigger pool and opens up more potential revenue.

And it’s not just businesses, it’s people too. When children go to school these days, their parents think about how they are going to stack up against kids in other countries versus kids just from their own classroom.

So, with everyone thinking from a global perspective, why do you think of your SEO from a national or regional perspective?  

Don’t beat yourself up just yet, I used to think about SEO from a national perspective until a Google employee opened up my eyes.

And once I cracked the nut of international SEO, my traffic exploded…

So how much traffic do I get?

Here’s how many visitors NeilPatel.com received over the last 7 days.

In the last 7 days, there were 972,026 sessions on my site that generated 1,501,672 pageviews. And of those visitors, 584,294 where unique people. Hopefully, you were one of those unique people.

source https://neilpatel.com/blog/global-seo/