You Can Have My Old Business That Makes $381,722 a Month

I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks.

Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great.

Just look at the screenshot above. It’s my revenue on a bad month of selling info products.

So today, I thought I would do something different.

Instead of just blogging about marketing tactics, I thought I would share my old business model with you and give you the exact emails, power points, and everything you need so that way you can replicate my results.

Are you ready?

Step #1: Figure out what you want to sell

Don’t worry about traffic. Instead, I want you to figure out what you want to sell.

Whatever it may be, it needs to solve a problem for people.

For example, I’ve sold marketing courses that teach people how to get more traffic. This is a problem businesses have as they need traffic in order to generate sales.

You can literally sell almost anything online, just make sure you are passionate about it and know that subject well.

For example, Grant Cardone sells sales training. Sam Ovens teaches you how to make money through consulting. Ezra Firestone teaches you how to create an ecommerce business.

Step #2: Start creating your product

Once you figure out what you want to sell, you need to create it. You don’t have to finish creating it, you can do that as you generate sales.

Before you start creating anything though I want you to read this guide by Kajabi, which specializes in online courses…

Mega-Guide to Creating an Online Course

Here are some general rules I’ve learned about creating a handful of info products:

1. People want course material in video format. Don’t waste your time with too text-based documents or audio files.
2. Your videos need to be short and to the point. People are strapped for time.
3. Your course should be completed within 2 or 3 months at the latest. Ideally within 6 weeks.
4. Include workbooks, cheat sheets and quizzes throughout your course. You can easily create these in Kajabi.

Step #3: Create a presentation

You need to create a presentation that helps you sell your product.

The presentation should look something like this:

Neil Patel's Webinar Slides from Neil Patel

If you want, you can just use my slides and modify them to whatever product or service you are selling. You can download my slides here.

I know looking at slides can be a bit confusing but watching this video may also help as it breaks down the process.

Once you have created your PowerPoint, you’ll need to use a software like Webinar Jam to present to people who are potential customers (don’t worry, I’ll teach you how to get traffic in a bit).

What Webinar Jam does is make it easy for you to create a Webinar that people can join and you can then sell them through it. That’s what almost all of us do to sell info products… it works really well.

Step #4: Create emails and set up your CRM

Emails are key to generating income through info products.

And in order to succeed with email marketing when it comes to selling digital products, the right CRM will make all the difference in the world.

Without the right emails, you won’t do well. It’s really that simple.

There are 8 types of emails that you need to create:

1. Invite sequence – these are a series of emails that invite people to watch your webinar. (here are my invite emails)
2. Indoctrination – you need to build a connection with people. People are more likely to convert if they know more about you and trust you. (here are my indoctrination emails)
3. No shows – just because someone signs up to watch your webinar, it doesn’t mean they will attend. For everyone who doesn’t attend, you’ll want to email them and get them to watch the replay. (here are my no show emails)
4. Encore – not everyone will watch your whole webinar. If they don’t stick to the end they won’t see your offer. You’ll want a few emails that push the replay. (here are my encore emails)
5. Objection handler – there are a handful of reasons someone may not buy. You’ll want to answer each of those objections through email. (here are my objection handler emails)
6. Countdown sequence – you’ll want to close off your course. Letting people know that they only have a few days left to buy is a really effective way to generate sales. These emails will roughly make up 1/3 to half of your sales. (here are my countdown emails)
7. Last chance email – on the last day you’ll want to send a few emails letting people know it is about to close. (here are my last chance emails)
8. Free trial offer – the majority of people won’t buy from you. Offering the last chance free trial offer is a great way to roughly get 15% more sales. (here are my free trial emails)

I know that sounds like a lot of emails to create and it is, but don’t worry, just click the links above that contain the emails I used and just modify them for your product.

source https://neilpatel.com/blog/business-in-a-box/