Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right?

But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do.

And I’ve noticed that very few people are talking about what’s really going to happen in 2020.

Sure, they will tell you things like voice search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about.

And there are actually more interesting trends that will affect your marketing that no one is really talking about.

So, what are these trends? What’s going to happen in 2020?

Alright, here goes…

Trend #1: Companies who rely on Google Analytics will get beat by their competition

We all love Google Analytics.

Heck, I love it so much I log in at least 3 or 4 times a day. And here is the kicker: I get so much traffic that my Google Analytics only updates once a day.

I really need to break that habit but that’s for another day.

You are probably wondering, what’s wrong with Google Analytics?

There actually isn’t much wrong with it. It’s a great tool, especially considering that it’s free.

But here is the thing… marketing has been changing. New channels are being constantly introduced, such as voice search.

And transactions no longer are as simple as someone coming and buying from you and that’s it.

These days there are things like upsells, down sells, repeat purchases, and even checkout bumps. On top of that, there are so many different ways you can generate revenue for your online business, such as partnerships, affiliate marketing, and even webinars.

This has caused companies to start using analytics solutions that tie into their database better, such as Amplitude.  Or better yet, you are seeing a big push into business intelligence.

A central place where you can tie in all of your data and make better-informed decisions so you can optimize for your lifetime value instead of your short-term income.

In 2020, you will see more companies adopting business intelligence solutions… from paid ones to free ones like Google Data Studio.

If you haven’t checked out Data Studio, you’ll want to start now because it is easy to pass in all of your business and marketing data into one place. For example, you can pass in more granular data from your Facebook ad campaigns into Data Studio while that would be a bit difficult to do with Google Analytics.

Trend #2: Companies will optimize for voice search, but not for revenue

According to ComScore, over 50% of the searches in 2020 will be from voice search. But that’s not really a new trend… everyone has been talking about that for years.

So, what’s the big deal?

Optimizing for voice search is a great way to get your brand out more, but how is that going to convert into sales?

I haven’t seen too many solutions so far when it comes to capitalizing on your voice search traffic, but so far there is Jetson.ai.

If you aren’t familiar with Jetson.ai, it makes it so people can buy from your site using voice search. It doesn’t matter if it is Alexa or Google Home, they work with most of the popular devices.

What’s cool about Jetson.ai is that it can learn from each customer and customize the interactions.

For example, if I keep ordering the same toothpaste from a specific store using voice search, Jetson.ai keeps track of that so you can easily keep ordering the same product over and over again with little to no friction.

Heck, it’s easier than logging into your computer or pulling out your phone to make a purchase.

Trend #3: Your lists won’t convert as well, so you’ll have to look for alternative communication channels

Email, it’s something we all use in the corporate world.

But here is something interesting when it comes to marketing emails… I’m in a group with a bit over 109 email marketers across different industries in different parts of the world.

And can you guess what we are all noticing?

Our open rates are staying roughly the same and that’s largely because we all know how to clean and optimizing for deliverability.

But our click rates are going down.

So far as a group we have seen our click rates drop by 9.4% in 2019.

That’s crazy considering as a group we have over 146 million email addresses.

Now does this mean email is dead?

Of course not!!!

Email is here to stay and will be here for a very long time.

But what companies will have to do in 2020 is to leverage more communication channels.

Chatbots will take off drastically. Not necessarily the Intercom’s or Drift’s of the world but more so the solutions like ManyChat and MobileMonkey.

ManyChat and MobileMonkey leverage Facebook Messenger and as they connect it with Instagram and WhatsApp it will get even more popular.

In addition to chatbots, you’ll see more people leveraging tools that allow push notifications like Subscribers.

It’s so powerful, here is the impact I’ve been able to generate from push notifications so far using Subscribers.

You can wait till next year to lever chatbots and push notifications, but I’d recommend you start sooner than later.

source https://neilpatel.com/blog/marketing-trends/