21 Ways to Promote Your Blog (In 2019)

In today’s post I’m going to show you exactly how to promote your blog in 2019.

In fact:

These are the same strategies that I used to grow my blog to 449,759 monthly visits.

Let’s dive right in.

• 1. Guest Post Bonuses
• 2. Publish Data-Driven Content
• 3. Update and Upgrade Old Content
• 4. LinkedIn Syndication
• 5. Facebook Boosted Posts (With Retargeting)
• 6. The Super Simple Newsletter
• 7. Cross-Pollinate Your Audience
• 8. Collab With Other Blogs
• 9. Super Personalized Outreach
• 10. Eye-Catching Social Media Images
• 11. Turn Blog Content Into YouTube Videos
• 12. Reply to Every Single Comment
• 13. Write Blog Posts on NEW Topics
• 14. Podcast Bonuses
• 15. Speak at Events
• 16. Publish Posts at The Right Time
• 17. Leave Super Helpful Comments on Other Blogs
• 18. Create a Blog Alliance
• 19. Reader Case Studies
• 20. Create Cool Visuals, Charts, and Images
• 21. Double Down On List Posts
• Bonus #1: Start List Posts With Your Most Unique Tip
• Bonus #2: Add Tweetable Quotes To Your Content

1. Guest Post Bonuses

If you’re just starting out, guest posting is a GREAT way to grow your blog.

There’s only one problem:

It’s REALLY hard to get people from your guest post to your website.

In fact, one industry study found that the average guest post brings in only 50 visitors.

The solution?

Guest Post Bonuses.

With a Guest Post Bonus, you don’t just toss in a link at the bottom of your post.

Instead, you offer people something that makes them WANT to visit your website.

For example, a while back I published this guest post on The Buffer blog.

Yes, I had an author bio link.

But I also created a Guest Post Bonus just for readers of my guest post.

And that single guest post brought in 471 visitors in the first month:

And lots of those new visitors signed up to my newsletter.

Nice.

2. Publish Data-Driven Content

Data-driven content is BLOWING UP right now.

And for a good reason:

Content with data is a great way for your blog to stand out.

For example, a few years ago we published this massive search engine ranking factors study.

Overall, that post led to thousands of shares on social media.

And a ton of backlinks.

The only problem was:

This study was insanely hard (and expensive) to pull off.

There were servers. Crawlers. Data partners. Bugs. Problems. Millions of data points. And lots more.

Yes, data-driven content takes more work than a list post.

But it doesn’t have to be THIS hard.

For example, last year we published this study on voice search.

Make no mistake: this took a lot of work.

First, our CTO had to manually ask his Google Home device 10,000 questions.

Then, we transcribed the answers.

Finally, we analyzed the data.

So yeah, it wasn’t easy. But this study was about 20x easier than our big Google study.

And it still did GREAT.

In fact, we got a huge spike in traffic on Day 1.

And people still link to and cite our study all the time.

All anyone really needed to pull this off was a Google Home device and someone willing to put in the work.

We just happened to be the first to do it.

3. Update and Upgrade Old Content

Last year I started a Manhattan Project for the Backlinko blog:

Update every single post on our site.

It wasn’t easy.

But this mega project helped boost Backlinko’s overall traffic 25.71% compared to the previous year:

Now, 25% may not sound like a lot.

But that 25.71% increase = 410,322 more yearly visitors.

(Which is a lot)

With that, let’s dive into the steps.

First, go to the last page of your blog feed.

https://backlinko.com/promote-your-blog