How Zhihu has become one of China’s biggest hubs for experts

Zhihu may not be as well known outside of China as WeChat or ByteDance’s Douyin, but over the past eight years, it has cultivated a reputation for being one of the country’s most trustworthy social media platforms. Originally launched as a question-and-answer site similar to Quora, Zhihu has grown to be a central hub for professional knowledge, allowing users to interact with experts and companies in a wide range of industries.

Headquartered in Beijing, Zhihu recently raised a $434 million Series F, its biggest round since 2011. The funding also brought Zhihu two important new partners: video and live-streaming app Beijing Kuaishou, which led the round, and Baidu, owner of China’s largest search engine (other participants in the round included Tencent and CapitalToday).

Launched in 2011, Zhihu (the name means “do you know”) is most frequently compared to Quora and Yahoo Answers. While it resembled those Q&A platforms at first, it has grown in scope. Now it would be more accurate to say that the platform is like a combination of Quora, LinkedIn and Medium’s subscription program.

For example, Zhihu has an invitation-only blogging platform for verified experts and since launching official accounts, it has become a channel for companies and organizations to communicate with users. A representative for Zhihu told TechCrunch that the platform had 220 million users and 30,000 official accounts as of January 2019 (for context, there are currently about 800 million Internet users in China), who have posted a total of 130 million answers so far.

The company’s growth will be closely watched since Zhihu is reportedly preparing for an initial public offering. Last November, the company hired its first chief financial officer, Sun Wei, heightening speculation. A representative for the company told TechCrunch the position was created because of Zhihu’s business development needs and that there is currently no timeline for a public listing.

At the same time, the company has also dealt with reports that its growth has slowed.

source https://techcrunch.com/2019/09/03/how-zhihus-become-one-of-chinas-biggest-hubs-for-experts/

Pandora now lets you share music and podcasts to your Instagram Stories

Pandora today announced a new integration with Instagram that will allow users to share their favorite music and podcasts to their Instagram Story. The feature comes well over a year after Spotify launched a similar integration with Instagram Stories, and only days after Spotify introduced sharing to Facebook Stories, as well.

In Pandora’s case, accessing the feature is also a quick and easy process — you just tap the “Share” button from the Now Playing screen in the app, then choose “Instagram Stories” as the destination.

A cover art card for the music or podcast will then be generated on your Instagram Story, which you can further decorate with text and stickers, as usual. You can also choose to send the story as a direct message to a friend or a group chat, instead of all your followers.

Where Pandora’s experience differs from Spotify’s is what happens when that story is viewed.

When a friend taps the “Play on Pandora” button from the Instagram story, they can gain direct access to that content — even if they don’t have a Premium account. Those who aren’t paid subscribers will be able to view a short ad then gain access to both the shared content as well as a session of free, unlimited, on-demand music.

This is made possible through Pandora’s Premium Access ad solution, which rewards users for watching video ads with free, on-demand sessions.

That means Pandora’s take on Instagram sharing won’t just be useful to artists looking to promote their music, or fans looking to engage their friends — it will also potentially serve as a way to convert free users to paid subscribers after they get a free taste of what Pandora has to offer.

The feature can also be used to promote podcasts, which a newer battleground between Spotify and Pandora these days. The former has spent on acquisitions and hosts a number of exclusive shows while Pandora is now benefitting from new owner’s SiriusXM’s talk radio programming and its own “Genome” classification technology. 

Pandora says the Instagram Story sharing feature is launching today for select users, and will support sharing songs, albums, podcasts, and playlists.

It’s rolling out to a limited number of Pandora users to start, and will gradually reach the rest of the user base in the weeks ahead.

source https://techcrunch.com/2019/09/03/pandora-now-lets-you-share-music-and-podcasts-to-your-instagram-stories/

How Zhihu’s become one of China’s biggest hubs for experts

Zhihu may not be as well known outside of China as WeChat or ByteDance’s Douyin, but over the past eight years, it has cultivated a reputation for being one of the country’s most trustworthy social media platforms. Originally launched as a question-and-answer site similar to Quora, Zhihu has grown to be a central hub for professional knowledge, allowing users to interact with experts and companies in a wide range of industries.

Headquartered in Beijing, Zhihu recently raised a $434 million Series F, its biggest round since 2011. The funding also brought Zhihu two important new partners: video and live-streaming app Beijing Kuaishou, which led the round, and Baidu, owner of China’s largest search engine (other participants in the round included Tencent and CapitalToday).

Launched in 2011, Zhihu (the name means “do you know”) is most frequently compared to Quora and Yahoo Answers. While it resembled those Q&A platforms at first, it has grown in scope. Now it would be more accurate to say that the platform is like a combination of Quora, LinkedIn and Medium’s subscription program.

For example, Zhihu has an invitation-only blogging platform for verified experts and since launching official accounts, it has become a channel for companies and organizations to communicate with users. A representative for Zhihu told TechCrunch that the platform had 220 million users and 30,000 official accounts as of January 2019 (for context, there are currently about 800 million Internet users in China), who have posted a total of 130 million answers so far.

The company’s growth will be closely watched since Zhihu is reportedly preparing for an initial public offering. Last November, the company hired its first chief financial officer, Sun Wei, heightening speculation. A representative for the company told TechCrunch the position was created because of Zhihu’s business development needs and that there is currently no timeline for a public listing.

At the same time, the company has also dealt with reports that its growth has slowed.

source https://techcrunch.com/2019/09/03/how-zhihus-become-one-of-chinas-biggest-hubs-for-experts/

Daily Crunch: Facebook might remove Like counts

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Now Facebook says it may remove Like counts

Instagram is already testing something similar in seven countries, including Canada and Brazil. Instead of showing the total number of Likes for a post, it displays the names of just a few mutual friends who have Liked it.

Jane Manchun Wong spotted Facebook prototyping the hidden Like counts in its Android app. When we asked the company, it confirmed that it’s considering a test to remove Like counts, though this isn’t live for any users yet.

2. WeChat restricts controversial video face-swapping app Zao, citing ‘security risks’

Zao went viral in China this weekend for its realistic face-swapping videos. But following controversy about its user policy, messaging platform WeChat restricted access to the app.

3. OpenGov raises $51M to boost its cloud-based IT services for government and civic organizations

The company was co-founded by Palantir’s Joe Lonsdale to help governments and other civic organizations organize, analyze and present financial data and more, using cloud-based architecture.

ANAHEIM, CA – JUNE 21: YouTube Chief Product Officer Neal Mohan speaks onstage during the YouTube Keynote: Building Communities and the Next Generation of Media Companies Panel during VidCon. (Photo by FilmMagic/FilmMagic for YouTube)

4. YouTube’s Neal Mohan is coming to Disrupt SF

YouTube has found itself front-and-center in the recent debates about free speech, the internet and how the online world is shaping our offline lives, so there will be plenty to talk about when Mohan joins us at Disrupt.

5. Kabbage acquires Radius Intelligence, the marketing tech firm with a database of 20M small businesses

It’s been a tumultuous period for Radius, which announced a merger with its big competitor Leadspace last year, only to quietly cancel the deal three months later. Two months after that, it replaced its longtime CEO.

6. Apple still has work to do on privacy

Natasha Lomas examines whether iPhones are generally superior to Android devices when it comes to security. (Extra Crunch membership required.)

7. This week’s TechCrunch podcasts

On Equity, Alex and Kate share their thoughts on Peloton’s finances and prospects. And on this week’s Original Content, we review the Netflix series “The Dark Crystal: Age of Resistance.”

source https://techcrunch.com/2019/09/03/daily-crunch-facebook-might-remove-like-counts/

Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

The NFL joins TikTok in multi-year partnership

The NFL and social video app TikTok today announced a multi-year partnership to bring NFL content to worldwide fans, just ahead of the NFL’s 100th season kick off on September 5. The partnership includes the launch of an official NFL account on the video platform, as well as a series of NFL-themed hashtag challenges, and other marketing opportunities for brands around the NFL content.

The first hashtag challenge, #WeReady, starts today and runs through Thursday. It encourages fans to show pride for their favorite NFL team while using the #WeReady hashtag. Several popular TikTok creators and NFL clubs will join the fans in the challenge.

TikTok will also have a presence at Soldier Field in Chicago for the Sept. 5 kickoff, where TikTok fans will be about to create videos and show their love for teams and players in an NFL-themed experience.

At launch, the NFL’s Tiktok account already features several videos, ranging from behind-the-scenes action to highlights, to funny memes and even inspirational content.

“We’re thrilled to partner with a powerhouse in the sports industry like the NFL to bring new life and a fresh perspective to the sports entertainment experience,” said Mayan Scharf, Global Partnerships, TikTok. “TikTok is a destination where fans can feel like they are a part of the team and we look forward to showcasing content from the NFL that is exciting, authentic and surprising to TikTok community,” he said.

While TikTok is better known for its meme-like, short-form videos featuring lip-syncing, displays of talent like dance, cosplay, comedy, art, and more, the company says that sports content is also a popular category on its service.

The NFL, meanwhile, is not averse to jumping on early with emerging platforms — whether that’s live-streaming video on Twitter, being the first sports league on Snapchat Discover, or launching an Alexa voice app, for example.

In addition, the NFL looks for opportunities that give it the ability to reach international fans, like when it distributed game highlights and recaps on Facebook. This is of particular importance at a time when ratings have become more of a concern for the sports league. Though it finally recovered last season from a multi-year ratings slump, the NFL knows that fans outside the U.S. are also worth courting as they can be just as loyal and engaged.

“Partnering with TikTok is a natural extension of our media strategy,” said Blake Stuchin, Vice President, Digital Media Business Development for the NFL, in a statement. “The platform reaches a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges are a perfect way to kick off the NFL’s 100th season – with fun, new content that will entertain fans and invites them to celebrate and experience their NFL fandom in a way that’s authentic to the unique experience of TikTok,” he said.

 

source https://techcrunch.com/2019/09/03/the-nfl-joins-tiktok-in-multi-year-partnership/

Now Facebook says it may remove Like counts

Facebook could soon start hiding the Like counter on News Feed posts to protect users’ from envy and dissuade them from self-censorship. Instagram is already testing this in 7 countries including Canada and Brazil, showing a post’s audience just a few names of mutual friends who’ve Liked it instead of the total number. The idea is to prevent users from destructively comparing themselves to others and potentially feeing inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place.

Facebook prototypes hiding like counts [via Jane Manchun Wong]

Reverse engineering master Jane Manchun Wong spotted Facebook prototyping the hidden Like counts in its Android app. When we asked Facebook, the company confirmed to TechCrunch that it’s considering testing removal of Like counts. However it’s not live for users yet. Facebook declined to share results from the Instagram Like hiding tests, its exact motives, or any schedule for starting testing. If it does decide to go ahead with a test, Facebook would likely do so gradually and pull back if it significantly hurts usage or ad revenue.

Instagram will now hide likes in 6 more countries

Still, the prototype might indicate positive results from hiding Like tallies in Instagram, which we first reported in April after it was spotted by Wong there as well. After beginning testing in Canada later that month. Instagram added Brazil, Australia, New Zealand, Italy, Ireland, and Japan to the test in July. There, a post’s author can still see the Like total, but everyone else can’t. The expansion of that Instagram test and Facebook potentially trying it in its own app signals that it might have positive or negligible impacts on sharing while aiding mental health, or at least be worth a slight drop in engagement.

Instagram is already testing hiding Like counts and Facebook may soon do the same.

Facebook has gradually been relegated to the place for sharing showy life events like marriages or new jobs while Instagram and Snapchat take over for day-to-day sharing. The problem is that people have so many fewer of those big moments, and the large Like counts they attract can make other users self-conscious of their of own lives and content. That’s all problematic for Facebook’s ad views. Facebook wants to avoid scenarios such as “Look how many Likes they get. My life is lame in comparison” or “why even share if it’s not going to get as many Likes as her post and people will think I’m unpopular”.

The difference between good and bad Facebooking

Removing Like counts could put less pressure on users and encourage them to share more freely and frequently, as I wrote in 2017. It could also obscure Facebook’s own potential decline in popularity as users switch to other apps. Posts not getting as many Likes as they used to could hasten the exodus.

source https://techcrunch.com/2019/09/02/facebook-hidden-likes/