What does a pandemic say about the tech we’ve built?

There’s a joke* being reshared on chat apps that takes the form of a multiple choice question — asking who’s the leading force in workplace digital transformation? The red-lined punchline is not the CEO or CTO but: C) COVID-19.

There’s likely more than a grain of truth underpinning the quip. The novel coronavirus is pushing a lot of metaphorical buttons right now. ‘Pause’ buttons for people and industries, as large swathes of the world’s population face quarantine conditions that can resemble house arrest. The majority of offline social and economic activities are suddenly off limits.

Such major pauses in our modern lifestyle may even turn into a full reset, over time. The world as it was, where mobility of people has been all but taken for granted — regardless of the environmental costs of so much commuting and indulged wanderlust — may never return to ‘business as usual’.

If global leadership rises to the occasional then the coronavirus crisis offers an opportunity to rethink how we structure our societies and economies — to make a shift towards lower carbon alternatives. After all, how many physical meetings do you really need when digital connectivity is accessible and reliable? As millions more office workers log onto the day job from home that number suddenly seems vanishingly small.

COVID-19 is clearly strengthening the case for broadband to be a utility — as so much more activity is pushed online. Even social media seems to have a genuine community purpose during a moment of national crisis when many people can only connect remotely, even with their nearest neighbours.

Hence the reports of people stuck at home flocking back to Facebook to sound off in the digital town square. Now the actual high street is off limits the vintage social network is experiencing a late second wind.

Facebook understands this sort of higher societal purpose already, of course. Which is why it’s been so proactive about building features that nudge users to ‘mark yourself safe’ during extraordinary events like natural disasters, major accidents and terrorist attacks. (Or indeed why it encouraged politicians to get into bed with its data platform in the first place — no matter the cost to democracy.)

In less fraught times, Facebook’s ‘purpose’ can be loosely summed to ‘killing time’. But with ever more sinkholes being drilled by the attention economy that’s a function under ferocious and sustained attack.

Over the years the tech giant has responded by engineering ways to rise back to the top of the social heap — including spying on and buying up competition, or directly cloning rival products. It’s been pulling off this trick, by hook or by crook, for over a decade. Albeit, this time Facebook can’t take any credit for the traffic uptick; A pandemic is nature’s dark pattern design.

What’s most interesting about this virally disrupted moment is how much of the digital technology that’s been built out online over the past two decades could very well have been designed for living through just such a dystopia.

Seen through this lens, VR should be having a major moment. A face computer that swaps out the stuff your eyes can actually see with a choose-your-own-digital-adventure of virtual worlds to explore, all from the comfort of your living room? What problem are you fixing VR? Well, the conceptual limits of human lockdown in the face of a pandemic quarantine right now, actually…

Virtual reality has never been a compelling proposition vs the rich and textured opportunity of real life, except within very narrow and niche bounds. Yet all of a sudden here we all are — with our horizons drastically narrowed and real-life news that’s ceaselessly harrowing. So it might yet end up wry punchline to another multiple choice joke: ‘My next vacation will be: A) Staycation, B) The spare room, C) VR escapism.’

It’s videoconferencing that’s actually having the big moment, though. Turns out even a pandemic can’t make VR go viral. Instead, long lapsed friendships are being rekindled over Zoom group chats or Google Hangouts. And Houseparty — a video chat app — has seen surging downloads as barflies seek out alternative night life with their usual watering-holes shuttered.

Bored celebs are TikToking. Impromptu concerts are being livestreamed from living rooms via Instagram and Facebook Live. All sorts of folks are managing social distancing and the stress of being stuck at home alone (or with family) by distant socializing — signing up to remote book clubs and discos; joining virtual dance parties and exercise sessions from bedrooms. Taking a few classes together. The quiet pub night with friends has morphed seamlessly into a bring-your-own-bottle group video chat.

This is not normal — but nor is it surprising. We’re living in the most extraordinary time. And it seems a very human response to mass disruption and physical separation (not to mention the trauma of an ongoing public health emergency that’s killing thousands of people a day) to reach for even a moving pixel of human comfort. Contactless human contact is better than none at all.

Yet the fact all these tools are already out there, ready and waiting for us to log on and start streaming, should send a dehumanizing chill down society’s backbone.

It underlines quite how much consumer technology is being designed to reprogram how we connect with each other, individually and in groups, in order that uninvited third parties can cut a profit.

Back in the pre-COVID-19 era, a key concern being attached to social media was its ability to hook users and encourage passive feed consumption — replacing genuine human contact with voyeuristic screening of friends’ lives. Studies have linked the tech to loneliness and depression. Now we’re literally unable to go out and meet friends the loss of human contact is real and stark. So being popular online in a pandemic really isn’t any kind of success metric.

Houseparty, for example, self-describes as a “face to face social network” — yet it’s quite the literal opposite; you’re foregoing face-to-face contact if you’re getting virtually together in app-wrapped form.

While the implication of Facebook’s COVID-19 traffic bump is that the company’s business model thrives on societal disruption and mainstream misery. Which, frankly, we knew already. Data-driven adtech is another way of saying it’s been engineered to spray you with ad-flavored dissatisfaction by spying on what you get up to. The coronavirus just hammers the point home.

The fact we have so many high-tech tools on tap for forging digital connections might feel like amazing serendipity in this crisis — a freemium bonanza for coping with terrible global trauma. But such bounty points to a horrible flip side: It’s the attention economy that’s infectious and insidious. Before ‘normal life’ plunged off a cliff all this sticky tech was labelled ‘everyday use’; not ‘break out in a global emergency’.

It’s never been clearer how these attention-hogging apps and services are designed to disrupt and monetize us; to embed themselves in our friendships and relationships in a way that’s subtly dehumanizing; re-routing emotion and connections; nudging us to swap in-person socializing for virtualized fuzz that designed to be data-mined and monetized by the same middlemen who’ve inserted themselves unasked into our private and social lives.

Captured and recompiled in this way, human connection is reduced to a series of dilute and/or meaningless transactions. The platforms deploying armies of engineers to knob-twiddle and pull strings to maximize ad opportunities, no matter the personal cost.

It’s also no accident we’re also seeing more of the vast and intrusive underpinnings of surveillance capitalism emerge, as the COVID-19 emergency rolls back some of the obfuscation that’s used to shield these business models from mainstream view in more normal times. The trackers are rushing to seize and colonize an opportunistic purpose.

Tech and ad giants are falling over themselves to get involved with offering data or apps for COVID-19 tracking. They’re already in the mass surveillance business so there’s likely never felt like a better moment than the present pandemic for the big data lobby to press the lie that individuals don’t care about privacy, as governments cry out for tools and resources to help save lives.

First the people-tracking platforms dressed up attacks on human agency as ‘relevant ads’. Now the data industrial complex is spinning police-state levels of mass surveillance as pandemic-busting corporate social responsibility. How quick the wheel turns.

But platforms should be careful what they wish for. Populations that find themselves under house arrest with their phones playing snitch might be just as quick to round on high tech gaolers as they’ve been to sign up for a friendly video chat in these strange and unprecedented times.

Oh and Zoom (and others) — more people might actually read your ‘privacy policy‘ now they’ve got so much time to mess about online. And that really is a risk.

Every day there's a fresh Zoom privacy/security horror story. Why now, all at once?

It's simple: the problems aren't new but suddenly everyone is forced to use Zoom. That means more people discovering problems and also more frustration because opting out isn't an option. https://t.co/O9h8SHerok

— Arvind Narayanan (@random_walker) March 31, 2020

*Source is a private Twitter account called @MBA_ish

source https://techcrunch.com/2020/03/31/what-does-a-pandemic-say-about-the-tech-weve-built/

No proof of a Houseparty breach, but its privacy policy is still gatecrashing your data

Houseparty has been a smashing success with people staying home during the coronavirus pandemic who still want to connect with friends.

The group video chat app, interspersed with games and other bells and whistles, raises it above the more mundane Zooms and Hangouts (fun only in their names, otherwise pretty serious tools used by companies, schools and others who just need to work) when it comes to creating engaged leisure time, amid a climate where all of them are seeing a huge surge in growth.

All that looked like it could possibly fall apart for Houseparty and its new owner Epic Games when a series of reports appeared Monday claiming Houseparty was breached, and that malicious hackers were using users’ data to access their accounts on other apps such as Spotify and Netflix.

Houseparty was swift to deny the reports and even go so far as to claim — without evidence — it was investigating indications that the “breach” was a “paid commercial smear to harm Houseparty,” offering a $1 million reward to whoever could prove its theory.

For now, there is no proof that there was a breach, nor proof that there was a paid smear campaign, and when we reached out to ask Houseparty and Epic about this investigation, a spokesperson said: “We don’t have anything to add here at the moment.”

But that doesn’t mean that Houseparty doesn’t have privacy issues.

As the old saying goes, “if the product is free, you are the product.” In the case of the free app Houseparty, the publishers detail a 12,000+ word privacy policy that covers any and all uses of data that it might collect by way of you logging on to or using its service, laying out the many ways that it might use data for promotional or commercial purposes.

There are some clear lines in the policy about what it won’t use. For example, while phone numbers might get shared for tech support, with partnerships that you opt into, to link up contacts to talk with and to authenticate you, “we will never share your phone number or the phone numbers of third parties in your contacts with anyone else.”

But beyond that, there are provisions in there that could see Houseparty selling anonymized and other data, leading Ray Walsh of research firm ProPrivacy to describe it as a “privacy nightmare.”

“Anybody who decides to use the Houseparty application to stay in contact during quarantine needs to be aware that the app collects a worrying amount of personal information,” he said. “This includes geolocation data, which could, in theory, be used to map the location of each user. A closer look at Houseparty’s privacy policy reveals that the firm promises to anonymize and aggregate data before it is shared with the third-party affiliates and partners it works with. However, time and time again, researchers have proven that previously anonymized data can be re-identified.”

There are ways around this for the proactive. Walsh notes that users can go into the settings to select “private mode” to “lock” rooms they use to stop people from joining unannounced or uninvited; switch locations off; use fake names and birthdates; disconnect all other social apps; and launch the app on iOS with a long press to “sneak into the house” without notifying all your contacts.

But with a consumer app, it’s a longshot to assume that most people, and the younger users who are especially interested in Houseparty, will go through all of these extra steps to secure their information.

Under quarantine, media is actually social

source https://techcrunch.com/2020/03/31/houseparty-privacy/

Facebook launches a global version of its Community Help feature in response to the COVID-19 pandemic

Facebook first launched its Community Help feature in 2017, to give users a way to offer assistance, search for and receive help in the wake of a crisis. The feature has since been used to connect Facebook users after man-made, accidental, and natural disasters, like terrorist attacks or weather events, for example. Today, Facebook is expanding Community Help as part of its COVID-19 efforts. The new COVID-19 Community Help hub will allow people to request or offer help to those impacted by the coronavirus outbreak as well as donate to nonprofit fundraisers.

This is the first time Facebook has launched Community Help on a global scale. It’s also the first time it’s been used for a health pandemic.

The feature will launch first in the U.S., Canada, France, U.K. and Australia, Facebook says.

A somewhat similar feature, Help Map, was recently introduced by the neighborhood social network and Facebook competitor Nextdoor, but it hasn’t yet seen widespread adoption. In part, that’s because Nextdoor isn’t making the new addition as obvious as it could be — it’s currently buried in the “More” tab instead of being a central focus in the app. Also, the Help Map simply allows people to list themselves as being able to offer assistance to someone in need or as being in need of aid.

Facebook’s Community Help hub, meanwhile, builds on Facebook’s earlier efforts with Crisis Response, which connected multiple tools in one place.

The COVID-19 Community Help feature will be found within Facebook’s existing COVID-19 Information Center, which is live in over 30 countries.

Launched earlier in March, the COVID-19 Information Center today sits at the top of the News Feed and connects users to authoritative health information from global health authorities along with curated posts from politicians, journalists, and other public figures.

Since its debut, over 1 billion users have accessed the information shared by health authorities on the Information Center and through the educational pop-ups on Facebook and Instagram, the company claims. More than 100 million people clicked through to learn more from the sources directly.

Before today’s official launch, the COVID-19 Information Center tested Community Help in select U.S. cities. There, local users have been posting requests for help — like those about a hospital in need of masks or volunteers to help distribute food. Others shared their free assistance being offered — like free meals for hourly workers now out of a job or free virtual workouts for those missing their gym routine.

This now continues as the Community Hub launches across the supported markets. However, it will now exist as its own destination, which includes fundraisers. It will also include additional categories, like Food, Baby Supplies, Toiletries, and Business Support — the latter which allows local businesses to ask for help and respond to offers for help.

Facebook also clarifies that users will be able to post or comment in reply to posts about offering assistance, as either an individual user or as a Facebook Page. And both individuals and Facebook Pages will be able to share posts to let others know what they need.

In addition, the COVID-19 Community Help hub will fundraise through two COVID-response efforts: the UNF/WHO COVID-19 Solidarity Response Fund Facebook Fundraiser and the Combat Coronavirus with the CDC Foundation Facebook Fundraiser (U.S.-only), where Facebook is matching donations, up to $10 million to each fundraiser. While not available today, Facebook will soon allow people to seek out and donate to local fundraisers, it says.

Facebook says the COVID-10 Community Hub will arrive in more countries around the world in the next few weeks, starting first with higher-risk countries across Europe and Asia-Pacific.

source https://techcrunch.com/2020/03/31/facebook-launches-a-global-version-of-its-community-help-feature-in-response-to-the-covid-19-pandemic/

Snapchat preempts clones, syndicates Stories to other apps

If you can’t stop them, power them. That’s the strategy behind Snapchat App Stories, which launches today to let users show off their ephemeral content in other apps too. The first partners will let you post Stories to your dating profile in Hily, share them alongside [music] videos in Triller, watch them while screensharing in Squad, or give people a peek at your life in augmented reality network Octi. Developers can now sign up to add Stories to their apps.

Snapchat’s Stories format has been widely cloned, most famously by Instagram and Facebook, but with versions in various states of development for YouTube, Twitter, LinkedIn, SoundCloud, and more. Snapchat hopes to retain some grip on Stories and dissuade more copycats by letting developers bake the original version into their apps rather than building a bootleg attempt from scratch.

If you need Snapchat to share Stories to popular apps, that could boost content production plus subsequent viewership and ad impressions inside of Snapchat, remind people to shoot Stories, and make sure having a Snapchat account stays relevant. “We definitely think there’s a potential for monetization in App Stories but not yet” Snap’s VP of partnerships Ben Schwerin tells me. For now, Snapchat isn’t injecting ads into alongside Stories into other apps, though that’s clearly the plan.

“There are certain platforms out there that have decided they want to invest in building their own Stories product and their own camera, but it’s not a trivial thing to do. It takes resources and time. We think we can help developers do that” Schwerin explains. “Getting more people out there, regardless of age or where they live, comfortable using Stories probably makes them more likely to be able to pick up and enjoy Snapchat.”

Snapchat initially announced the plan for App Stories at its Partner Summit exactly a year ago. Unfortunately, its second annual developer conference that was set for this week was cancelled due to coronavirus.

Though advertising spend may be reduced, at least the app has experienced an increase in usage while everyone shelters in place. That includes third-party apps built on its Snap Kit platform that lets developers piggyback on Snapchat’s login, Bitmoji, and camera effects.

Snapchat launches privacy-safe Snap Kit, the un-Facebook platform

“We continue to see incredible growth from established apps like Reddit and Spotify and TikTok, and from startups that are really building from the ground up on Snap Kit like Yolo” Schwerin reveals. “People are spending more time at home and less time with friends. We’re seeing increased usage of Snapchat.”

Snap Kit has allowed Snapchat to rally would-be copycats into a legion of allies as it fights to stave off the Facebook empire. That strategy combined with a high-performance rebuild of its Android app for the developing world led Snapchat’s share price to grow from $11.36 a year ago to a recent high of $18.98 before coronavirus dragged it almost all the way back down.

Now, when people shoot a photo or video in the Snapchat camera, they’ll get options to share it not just to their Story or Snap Map and the crowdsourced community Stories, but also to their Story within other apps integrated with Snap Kit. Users will see options to syndicate their Story to products equipped with App Stories where they’re already logged in.

Unlike on Snapchat where Stories disappear after 24 hours, they default to a 7-day expiration in other App Stories. That relieves users of having to constantly post ephemeral Snaps to keep their dating or social app profiles stocked with biographical content.

In Hily, Snapchat Stories partially replaces the homegrown version it’d spun up in the meantime to show potential dates off-the-cuff looks at people’s lives. In Triller, users can tap on a content creator’s profile pic to see biographical Stories instead of just their polished music videos. In Squad, users can co-watch Stories along with other things to screenshare. And in Octi, users can see someone’s Snapchat Story amongst other hidden content revealed by its augmented reality camera.

One app missing is Tinder, which Snapchat originally previewed as its launch partner at the App Stories reveal last year. Tinder is using Snapchat’s Bitmoji stickers, but may have gotten cold feet about Stories. The fact that Snap is only now launching App Stories, and still hasn’t officially launched Ad Kit that lets it inject its ads into other apps and split revenue with developers, shows it’s taking time to adjust to its platform strategy after years of shunning outside integrations. It still won’t reveal the revenue percentage split it’s applying to Ad Kit.

For Snapchat to gain momentum it needs two things: a constant influx of new users, eager to use its augmented reality camera and Bitmoji wherever they’re available, and more impressions to monetize with ads after Instagram stole the Stories use case for untold millions of older users. App Stories could help with both.

“The proliferation of stories as the primary way to share video content on mobile we think is a good thing” Schwerin concludes. But Snap has sat by idly as it’s served as the R&D lab for Facebook’s product. Now Snapchat needs to own the viewership and the ad dollars that Stories generate everywhere other than Facebook. Just coining the concept doesn’t bring in cash.

source https://techcrunch.com/2020/03/31/snapchat-app-stories/

The New Way to Chat With Your Visitors

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed.

Back in the day, companies like Facebook grew into billion-dollar businesses through one channel.

Facebook used email to grow and they did it by having you invite all your contacts to join Facebook.

Yelp was also similar. They grew into a multi-million dollar business through one channel… SEO.

Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space.

These marketing approaches worked well for all of these well-known companies, but what’s wrong with them?

The law of shitty click-throughs

What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to.

As Andrew Chen puts it, first it works and then it doesn’t.

It really is that simple. Sure, those channels can still drive traffic and always will, but as people get used to them, they won’t work as well.

Just check out this image below.

Can you guess what that is?

That was the first banner ad. AT&T created that banner ad and placed it on HotWired.com in 1994. And here’s what’s really crazy… out of all the people who saw it, a whopping 44% clicked on it.

Just think about that… that banner ad had a 44% click-through rate.

We can all agree it’s not an amazing banner ad or design, it just so happens that it was new and novel at the time, so it generated massive amounts of clicks.

Just like how SEO was more effective earlier on, or paid ads were more affordable and produced a higher ROI, or referral marketing was much more effective. There are a lot of single-channel case studies that worked in the past.

Again, it doesn’t mean any of these channels don’t work, it just means that they don’t work as well as they used to work.

So how do you survive in a competitive market?

You take an omnichannel approach. You don’t have a choice other than to use all of the marketing channels out there.

Yes, they will be competitive and saturated, but they still work.

It’s a game of papercuts… papercuts are small and don’t do much damage, but if you have tons of these small papercuts, they will add up and can do some damage.

The same goes with your marketing. If you add up all of these channels that produce a small amount of ROI, it will add up to a big number at the end. But when you look at each channel individually, the results aren’t that sexy. But when you combine them, it looks great.

Start with chat

What do you check more, your text messages or your email inbox?

I bet you are going to say text messages because you look at your phone more often than logging into your email inbox.

But here is an interesting stat for you… did you know that over 6 billion SMS messages are sent daily?

Now can you guess how many emails are sent daily?

269 billion!

That’s a big difference.

And do you know how many people visit Facebook each day?

1.62 billion.

Now the point of me sharing those stats isn’t to try and tell you that email is better than text. Or that Facebook isn’t as valuable as text messaging.

It’s more so to show you that they are all massive channels that people are using each and every day.

So why wouldn’t you try and leverage all of them?

And you can easily do so through free chat marketing tools like Manychat that allow you to communicate to your visitors using text messaging, email marketing, and Facebook Messenger.

Once you have created your Manychat account, go here to watch how to set it up. They have tons of very helpful videos that teach you how to do things like setting up Facebook Messenger bots and connecting your Facebook page so you can start sending out messages.

Now that you are all set up, I want you to use the following templates for your business as I know they convert…

Templates that convert

My team and I have tested out tons of different messaging for all channels, such as email, messenger and text messaging.

Here are the ones that have worked the best for us…

Text messaging templates

My favorite text message to send someone is:

[first name]?

When someone sends you a text with just your first name and a “?” what do you do? Chances are you respond with… “who is this?”.

Once someone responds with who is this, our sales reps typically respond with…

This is John from Neil Patel’s team. I just wanted to follow up to see if you have any questions or if we can help you with anything.

It’s simple and it works well and it has boosted our sales by 4.69%.

Another one that works well is a “flash sales” text message…

Flash Sale: All product on [yoursite] are [x]% off for the next 24 hours. [insert URL]

This one works really well during holidays or anytime you want to run a promotion. Depending on the size of the business you run and how big your list is, you will usually see an additional 2 to 3% in revenue for that month.

And my favorite text campaign is…

Check out this new blog post, [subject of the blog post] [URL]

An example would be… “Check out this new blog post on doubling your SEO traffic [URL]”

When I send out text message alerts for new posts, it usually increases the traffic to that blog post by another 4%.

Email templates

You’re probably familiar with this email template as you get it from me every week.

source https://neilpatel.com/blog/omnichannel-chat/

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

• Wanting to write about something topical
• Needing to add more content to their calendars
• At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

source https://moz.com/blog/what-readers-want-during-covid19

Facebook deletes Brazil President’s coronavirus misinfo post

Facebook has diverted from its policy of not fact-checking politicians in order to prevent the spread of potentially harmful coronavirus misinformation from Brazilian President Jair Bolsonaro. Facebook made the decisive choice to remove a video shared by Bolsonaro on Sunday where he claimed that “hydroxychloroquine is working in all places.” That’s despite the drug still undergoing testing to determine its effectiveness for treating COVID-19, which researchers and health authorities have not confirmed.

“We remove content on Facebook and Instagram that violates our Community Standards, which do not allow misinformation that could lead to physical harm” a Facebook spokesperson told TechCrunch. Facebook specifically prohibits false claims regarding cure, treatments, the availability of essential services, and the location or intensity of contagion outbreaks.

BBC News Brazil first reported the takedown today in Portuguese. In the removed video, Bolsonaro had been speaking to a street vendor, and the President claimed “They want to work”, in contrast to the World Health Organization’s recommendation that people practice social distancing. He followed up that “That medicine there, hydroxychloroquine, is working in all places.”

If people wrongly believe there’s an widely-effective treatment for COVID-19, they may be more reckless about going out in public, attending work, or refusing to stay in isolation. That could cause the virus to spread more quickly, defeat efforts to flatten the curve, and overrun health care systems.

This why Twitter removed two of Bolsonaro’s tweets on Sunday, as well as one from Rudy Giuliani, in order to stop the distribution of misinformation. But to date, Facebook has generally avoided acting as an arbiter of truth regarding the veracity of claims by politicians. It notoriously refuses to send blatant misinformation in political ads, including those from Donald Trump, to fact-checkers.

Facebook fact-check feud erupts over Trump virus ‘hoax’

Last week, though, Facebook laid out that COVID-19 misinformation “that could contribute to imminent physical harm” would be directly and immediately removed as it’s done about other outbreaks since 2018, while less urgent conspiracy theories that don’t lead straight to physical harm are sent to fact-checkers that can then have the Facebook reach of those posts demoted.

Now the question is whether Facebook would be willing to apply this enforcement to Trump, who’s been criticized for spreading misinformation about the severity of the outbreak, potential treatments, and the risk of sending people back to work. Facebook is known to fear backlash from conservative politicians and citizens who’ve developed a false narrative that it discriminates against or censors their posts.

source https://techcrunch.com/2020/03/30/facebook-removes-bolsonaro-video/

Facebook Messenger preps Auto Status location type sharing

Facebook Messenger could soon automatically tell your closest friends you’re at the gym, driving, or in Tokyo. Messenger has been spotted prototyping a ported version of the Instagram close friends-only Threads app’s Auto Status option that launched in October.

The unreleased Messenger feature would use your location, accelerometer, and battery life to determine what you’re up to and share it with a specific subset of your friends. But instead of sharing your exact coordinates, it overlays an emoji on your Messenger profile pic to indicate that you’re at the movies, biking, at the airport, or charging your phone.

It’s unclear if or when Messenger might launch Auto Status. But if released, the feature could become Facebook’s version of the AOL Away Message, allowing people to stay in closer touch without the creepiness of exact location sharing. It might also help people coordinate online or offline meetups by revealing what friends are up to. Auto Status creates an ice breaker, so if it says a close friend is “at a cafe”, or “chilling” you could ask to hang out.

Back in 2016, I wrote about how exact location sharing had failed to become mainstream because knowing where someone is doesn’t tell you their intention. What matters is whether they’re free to interact with you, which none of the social networks offered.

The quest to cure loneliness

A few products like Down To Lunch and Free have came and went in the meantime. Snapchat’s Snap Map and its acquisition Zenly both doubled down on precise location sharing, yet still we’re often stuck home wondering if anyone we care about is similarly bored and might want to hang out.

Facebook has been experimenting in this space since at least early 2018, when its manual Emoji Status was spotted. That allowed you to append an emoji of your choosing to your Messenger profile pic. Then in October Facebook introduced Auto Status, but only in the Instagram side-app Threads.

Some users were initially creeped out by the idea of Facebook relaying battery status. But Instagram director of Product Management Robby Stein explained to me that since you might not respond to a message if your phone goes dead or is left on the charger, it’s useful info to relay to friends who might be wondering what you’re doing.

Then earlier this month, reverse engineering master and constant TechCrunch tipster Jane Manchun Wong revealed a new, unreleased version of Emoji Status hidden in Messenger’s Android code. Then today, Wong showed off how she similarly spotted Facebook trying to port Auto Status to Messenger. That would bring the feature to over one billion monthly users compared to the relatively small base for Threads.

With Auto Status, you can “Let specific freidns see what you’re up to as you go about your day. Share location info, weather, and more, even when you’re not in the app.” Auto Status is only visible to a special list of friends you can change at any time, similar to Instagram Close Friends. And the feature shares “no addresses or place names. Just types of locations, like “at a cafe”. Movement (driving, biking, walking), venue (at the movies, airport), cities  (in Tokyo), and battery status (low battery, charging), are some of categories of what Auto Status shares.

A Facebook Messenger communications representative confirmed to TechCrunch that the Auto Status feature was being prototyped by Messenger, noting that “We’re always exploring new features to improve your Messenger experience. This feature is still in early development and not externally testing.” The company also tweeted the statement.

One of the biggest unsolved problems in social networking and messaging remains knowing whether friends are free to chat or hang out without having to ask them directly. Reaching out at the wrong time only to be ignored or rejected can feel awkward, intimidating, and discourage connection later. But if you have a vague idea of what a close friend is up to, you can more deftly plan when to message them, and be more likely to get to spend time together in person or just online.

That could be a cure to the loneliness that endless feed scrolling by ourselves can leave us feeling.

Instagram launches Threads, a Close Friends chat app with auto-status

source https://techcrunch.com/2020/03/30/messenger-auto-status/

WeWork sells off social network Meetup to AlleyCorp and other investors

Meetup, the social networking platform designed to connect people in person, is being spun out from shared office space provider WeWork, the company confirmed on Monday. The site is being sold to AlleyCorp and other private investors for an undisclosed sum, but one that’s reportedly far less than the $156 million acquisition price WeWork paid for the social network back in 2017.

Fortune (paywalled) was first to break the news of Meetup’s sale. The company has also now put out a press release with further details.

Meetup, which has operated for two-and-a-half years as a WeWork subsidiary, will divest itself from its parent company and continue to operate, it says. The site today serves 49 million registered members and more than 230,000 organizers who create an average of 15,000 in-person events per day.

Even before the COVID-19 pandemic, Meetup had been struggling. The company in November announced a round of layoffs amid other cost-cutting measures. And these had followed earlier cuts of 10% of staff during acquisition negotiations.

With the COVID-19 pandemic now in full force, fewer people than ever are willing and able to meet in-person, leading to Meetup to position itself today as a place for groups to meet “online during times of crisis,” its release said. That remains to be seen.

The investor groups in Meetup’s latest acquisition are led by Kevin Ryan’s AlleyCorp and also include other “mission-driven private funds” and “accomplished technology executives,” the company claims.

The deal will see Ryan joining Meetup as chairman of the Board. David Siegel will remain Meetup CEO and board member, and will continue to lead the company.

Meetup groups will continue to operate, as will Meetup’s enterprise business solution, Meetup Pro, which has been used by over 1,500 clients to date, including Adobe, Google, Microsoft Azure, IBM, Twitter and Looker, among others.

“This acquisition provides the long-term capital to ensure that Meetup focuses on what is most important: the organizers who make Meetup successful, our passionate members, and our dedicated employees,” said David Siegel, CEO of Meetup, in a statement. “We are excited to continue on our mission of empowering personal growth through real human connections, and I’m happy to have brought in a team of smart investors who share and support the same values,” he said.

WeWork’s intention to sell off Meetup was previously known. Unfortunately for the longtime social network, it was one of several casualties arising from WeWork’s larger troubles.

It’s unclear, however, what the future holds for Meetup. Though the government lockdown policies may eventually end, consumers’ appetite for getting together in real-life groups with people they first met online may not be as strong as it was before. Meetup may have to shift more of its focus to supporting online-only groups — a market that’s today dominated by Facebook Groups, or niche apps catering to specific categories, like Peanut for moms or Nextdoor for neighbors, for instance.

“We are confident in the enormous potential of the business and Meetup’s mission of bringing people together in substantive ways,” said AlleyCorp’s Ryan, in a statement. “We are very excited to collectively serve and grow Meetup’s extensive and incredibly engaged user base.”

source https://techcrunch.com/2020/03/30/wework-sells-off-social-network-meetup-to-alleycorp-and-other-investors/

Muzmatch adds a button to video chat with a match’s dad

Muslim matchmaking app Muzmatch is getting (slightly) involved with video: It’s adding a button to enable users to request a video chat with a prospective match’s father.

If the user impresses on camera, the dad can grant a ‘Dad Verified’ badge to add to their profile — as an added layer of parental vetting for a community that’s seriously focused on finding a life partner.

YC backed Muzmatch has been building out a community-sensitive approach to app-based swipe-to-match ‘dating’ for Muslims for around five years at this stage, broadening its early focus on the UK and the US to include Muslim majority markets last year. In January it passed the 2 million user mark globally, up from 1.5M last summer.

Back in July, when we chatted to founder Shahzad Younas, video was on his mind — though his preoccupation was on how to incorporate “elements of video” in a sensible and safe way for a user base that’s intent on finding serious connection for the purpose of marriage. Muzmatch users definitely aren’t interested in casual dating or hook-ups. So “simple video” wasn’t on the cards, he said then.

In the event Muzmatch is starting by opening an indirect video chat channel between a potential match and a parent — to augment existing chaperone elements within the app, such as an optional wali/guardian feature for female users (which lets them elect to have their in-app chats emailed to a third party).

To access the new video dad chat feature — which must surely rank as one of the most nerve-wracking types of live chats available in the broad-brush dating app world right now — a Muzmatch user needs to navigate to their chat options and tap on the Dad Verification button.

Be warned: This will immediately trigger a video call with a potential partner’s dad. Evidently it’s not a button to be pressed when casually dressed or lost for words.

Unlike the wail/guardian chaperone feature, the Dad Verification button is universally available to both male and female users — so both sides of the community of users can opt to seek the approbation of a match’s father to advance their suit, per Muzmatch.

It’s not clear whether the startup is manually verifying a user’s dad is who they say they are. We’ve asked for more on that.

“To support the women who are complaining that men simply aren’t as serious about marriage anymore and the ones who have been ghosted and led on, the revolutionary Dad Verified feature will allow both men and women on muzmatch to check if their match is ready for marriage by getting them to speak to their father and get the seal of approval,” it writes in a press release.

It’s the latest tweak for the app which underwent some spring cleaning in January.

A v3.0 launch then brought updates to the interface, including support for richer profile content; a new card layout to showcase potential matches; and a cleaner view of matches/unmatches. Browsing and discovery, explore and chat also got a refresh at that point. But with dad video chats Muzmatch is taking a bigger step in the hopes of bringing its community along for the ride — and fending off growing competition for its target users in the process.

Zooming out, while dating apps are facing a curious time right now, as a result of the coronavirus crisis putting a dampener on face-to-face meet-ups with so much of the world under de facto house arrest, such physical restrictions seem likely to offer less of a disruption to Muslim dating apps — where the focus is on remote courtship to establish if there’s a marriage connection, rather than applying digital chatter as an accelerant for meeting in person.

Muzmatch adds $7M to swipe right on Muslim-majority markets

source https://techcrunch.com/2020/03/30/muzmatch-adds-a-button-to-video-chat-with-a-matchs-dad/