Polite Fortnite Society

My parents are approaching 60. When they were young, they hung out at diners, or drove around in their cars. My generation hung out in the parking lot after school, or at the mall. My colleague John Biggs often talks of hanging out with his nerd buddies in his basement, playing games and making crank calls.

Today, young people are hanging out on a virtual island plagued by an ever-closing fatal storm. It’s called Fortnite.

They hang out in Fortnite the way we used to hang out in basements or back yards. We played games or kicked a ball around, but it was all a pretense for the social aspect.

— Anoop Ranganath (@anoopr) December 10, 2018

The thread above describes exactly what I’m talking about. Yes, people most certainly log on and play the game. Some play it very seriously. But many, especially young folks, hop on to Fortnite to socialize.

The phenomenon of ‘hanging out’ on a game is not new.

I was in a 50 person clan in World of Warcraft in 2004 and we all hung out on a Ventrilo for hours every day for years and years. I saw real romantic relationships begin, grow and die on there. So “x is a place” is a fine observation, but it’s not a new phenomenon.

— Matthew Panzarino (@panzer) December 24, 2018

Almost any popular game results in a community of players who connect not only through the common interest of the game itself, but as real friends who discuss their lives, thoughts, dreams, etc. But something else is afoot on Fortnite that may be far more effectual.

Gaming culture has long had a reputation for being highly toxic. To be clear, there is a difference between talking about someone’s skills in the game and making a personal attack:

“You are bad at this game.” = Fine by me
“You should kill yourself.” = Not fine at all

But many streamers and pro gamers make offensive jokes, talk shit about each other, and rage when they lose. It’s not shocking, then, that the broader gaming community that tries to emulate them, especially the young men growing up in a world where esports are real, tend to do many of the same things.

A new type of community

But Fortnite doesn’t have the same type of community. Sure, as with any game, there are bad apples. But on the whole, there isn’t the same toxicity permeating every single part of the game.

For what it’s worth, I’ve played hundreds of hours of both Fortnite and Call of Duty over the past few years. The difference between the way I’m treated on Fortnite and Call of Duty, particularly once my game-matched teammates discover I’m a woman, is truly staggering. I’ve actually been legitimately scared by my interactions with people on Call of Duty. I’ve met some of my closest friends on Fortnite.

One such relationship is with a young man named Luke, who is set to graduate from college this spring.

During the course of our now year-long friendship, Luke revealed to me that he is gay and was having trouble coming out to his parents and peers at school. As an older gay, I tried to provide him with as much guidance and advice as possible. Being there for him, answering his phone calls when he was struggling and reminding him that he’s a unique, strong individual has perhaps been one of the most rewarding parts of my life this past year.

I’ve also made friends with young men who, once they realize that I’m older and a woman and have a perspective that they might not, casually ask me for advice. They’ve asked me why the girl they like doesn’t seem to like them back — “don’t try to make her jealous, just treat her with kindness,” I advised, and then added “ok, make her a little jealous” — or vented to me about how their parents “are idiots” — “they don’t understand you, and you don’t understand them, but they’re doing their best for you and no one loves you like they do” — or expressed insecurity about who they are — “you’re great at Fortnite, why wouldn’t you be great at a bunch of other things?” and “have more confidence in yourself.”

(Though paraphrased, these are real conversations I’ve had with random players on Fortnite.)

There is perhaps no other setting where I might meet these young people, nor one where they might meet me. And even if we did meet, out in the real world, would we open up and discuss our lives? No. But we have this place in common, and as we multitask playing the game and having a conversation, suddenly our little hearts open up to one another in the safety of the island.

But that’s just me. I see this mentorship all the time in Fortnite, in both small and big ways.

Gaming culture is often seen as a vile thing, and there are a wide array of examples to support that conclusion. Though this perception is slowly changing, and not always fair, gamers are usually either perceived as lonely people bathed in the blue glow of the monitor light, or toxic brats who cuss, and throw out slurs, and degrade women.

So why is Fortnite any different from other games? Why does it seem to foster a community that, at the very least, doesn’t actively hate on one another?

One map, a million colors

First, it’s the game itself. Even though Fortnite includes weapons, it’s not a ‘violent’ game. There is no blood or gore. When someone is eliminated, their character simply evaporates into a pile of brightly colored loot. The game feels whimsical and cartoonish and fun, full of dances and fun outfits. This musical, colorful world most certainly affects the mood of its players.

Logging on to Fortnite feels good, like hearing the opening music to the Harry Potter movies. Logging on to a game like, say, Call of Duty: WWII feels sad and scary, like watching the opening sequence to Saving Private Ryan.

Moreover, Fortnite Battle Royale takes place on a single large map. That map may change and evolve from time to time, but it’s even more “common ground” between players. Veterans of the game show noobs new spots to find loot or ways to get around. As my colleague Greg Kumparak said to me, “every time you go in, you’re going to the same place. Maybe it’s skinned a little different or there’s suddenly a viking ship, but it’s home.”

Of course, there are other colorful, bubbly games that still have a huge toxicity problem. Overwatch is a great example. So what’s the difference?

Managing expectations

Battle Royale has introduced a brand new dynamic to the world of gaming. Instead of facing off in a one-vs-one or a five-vs-five scenario as with Starcraft or Overwatch respectively, Battle Royale is either 1-vs-99, 2-vs-98 or 4-vs-96.

“It isn’t as binary as winning or losing,” said Rod “Slasher” Breslau, longtime gaming and esports journalist formerly of ESPN and CBS Interactive’s GameSpot. “You could place fifth and still feel satisfied about how you played.”

Breslau played Overwatch at the highest levels for a few seasons and said that it was the most frustrating game he’s ever played in 20 years of gaming. It may be colorful and bubbly, but it is built in a way that gives an individual player a very limited ability to sway the outcome of the game.

“You have all the normal problems of playing in a team, relying on your teammates to play their best and communicate and to simply have the skill to compete, but multiply that because of the way the game works,” said Breslau. “It’s very reliant on heroes, the meta is pretty stale because it’s a relatively new game, and the meta has been figured out.”

All that, combined with the fact that success in Overwatch is based on teamwork, make it easy to get frustrated and unleash on teammates.

With Fortnite, a number of factors relieve that stress. In an ideal scenario, you match up with three other players in a Squads match and they are all cooperative. Everyone lands together, they share shield potions and weapons, communicate about nearby enemies, and literally pick each other up when one gets knocked down. This type of teamwork, even among randos, fosters kindness.

In a worst case scenario, you are matched up with players who aren’t cooperative, who use toxic language, who steal your loot or simply run off and die, leaving you alone to fight off teams of four. Even in the latter scenario, there are ways to play more cautiously — play passive and hide, or third-party fights that are underway and pick players off, or lure teams intro trapped up houses.

Sure, it’s helpful to have skilled, communicative teammates, but being matched with not-so-great teammates doesn’t send most people into a blind rage.

And because the odds are against you — 1 vs 99 in Solos or 4 vs 96 in Squads — the high of winning is nearly euphoric.

“The lows are the problem,” says Breslau. “Winning a close game of Overwatch, when the team is working together and communicating, feels great. But when you’re depending on your team to win, the lows are so low. The lows aren’t like that in Fortnite.”

The more the merrier

The popularity of Fortnite as a cultural phenomenon, not just a game, means that plenty of non-gamers have found their way onto the island. Young people, a brand new generation of gamers, are obsessed with the game. But folks who might have fallen away from gaming as they got older are still downloading it on their phone, or installing it on the Nintendo Switch, and giving Battle Royale a try. Outsiders, who haven’t been steeped in the all-too-common hatred found in the usual gaming community, are bringing a sense of perspective to Fortnite. There is simply more diversity that comes with a larger pool of players, and diversity fosters understanding.

Plus, Fortnite has solid age distribution among players. The majority (63 percent) of players on Fortnite are between the ages of 18 and 24, according to Verto Analytics. Twenty-three percent of players are ages 24 to 35, and thirteen percent are 35 to 44 years old. However, this data doesn’t take into account players under the age of 18, which represent 28 percent of overall gamers, according to Verto. One way Fortnite is like other games is that 70 percent of players are male.

There aren’t many scenarios where four people, from different backgrounds and age groups, join up under a common goal in the type of mood-lifting setting that Fortnite provides. More often than not, the youngest little guy tries to make some sort of offensive joke to find his social place in the group. But surprisingly, for a shoot and loot game played by a lot of people, that’s rarely tolerated by the older members of a Fortnite squad.

All eyes on Fortnite

The popularity of the game also means that more eyes are on Fortnite than any other game. Super popular streamer Ninja’s live stream with Drake had more than 600,000 concurrent viewers, setting a record. The more people watching, the more streamers are forced to watch their behavior.

Fortnite streamers are setting a new example for gamers everywhere.

One such streamer is Nick “NickMercs” Kolcheff. Nick has been streaming Fortnite since it first came out and has a huge community of mostly male viewers. I consider myself a part of, albeit a minority in, that community — I’ve subscribed to his channel and cheered for him with bits and participated in the chat. In short, I’ve spent plenty of time watching Nick and have seen him offer a place of support and friendship for his viewers.

I’ve seen Nick’s audience ask him, in so many words, how to lose weight (Nick’s a big fitness guy), or share that they’re dealing with an illness in the family, or share that they’re heartbroken because their girlfriend cheated on them.

In large part, Nick says he learned how to be a mentor from his own dad.

“I remember being in those kinds of positions, but I have a great father that always sat me down and let me vent and then shared his opinion, and reminded me that it isn’t supposed to be easy,” said Kolcheff. “It feels good to bounce things off other people and hard things always feel much easier when you know you’re not alone, and I can relate to my chat the way my dad relates to me.”

Nick always has something positive to say. He reminds his audience that even if they feel alone IRL, they have a community right there in his Twitch channel to talk to. He sets an example in the way he talks about his girlfriend Emu, and the way he treats her on screen. When Nick loses a game and his chat explodes with anger, he reminds them to be cool and to not talk shit about other players.

And it’s easy to see his example followed in the chat, where young people are treating each other with respect and answering each other’s questions.

Nick wasn’t always like this. In fact, the first time that NickMercs and Ninja played together on stream, they brought up the time that Nick challenged Ninja to a fight at a LAN tournament years ago. But both Nick and Ninja have matured into something that you rarely find in online gaming: a role model — and it’s had an effect.

Tyler “Ninja” Blevins, far and away the most successful Twitch streamer ever, decided to stop swearing and using degrading language as his influence in the community and his viewership grew. When his audience said they missed the old Ninja, he had this to say:

I’m the same person, you guys. 2018 can’t handle old Ninja and… guess what, I can’t handle old Ninja because the words that I used to say and the gaming terms I used to say… they weren’t ok, alright? I’ve matured.

Jack “Courage” Dunlop is another Fortnite streamer who uses his influence in the community to mentor young people. He has befriended a young fellow named Connor. Courage helped Connor get his first win and has since continued playing with him and talking to him.

Not only is he being kind to Connor, but he’s setting an example for his viewers.

“In comparison to games like Call of Duty and Gears of War and Halo, the top content creators like Ninja, Sypher PK, Timthetatman, are a little older now,” said Kolcheff. “They’ve come from other games where they already had a following. If you look at me five or six years ago, or any of us, we’ve all chilled out. We were more combative and crazy and had a lot more words to say, but I think we just grew up, and it bleeds through to the community.”

These guys are the exception in the wider world of gaming and streaming. But they represent the future of gaming in general. As esports explode with growth, pro players will undoubtedly be held to the same behavioral standards as pro players in traditional sports. That’s not to say that pro athletes are angels, and that’s not to say that bad actors won’t have a following. Just look at PewDiePie.

A matter of time

The esports world is realizing that they can’t let their professionals run their mouth without consequences. As the industry grows, highly dependent on advertisers and brand endorsements, with a young audience hanging on every word, it will become increasingly important for leagues, esports organizations and game makers to start paying closer attention to the behavior of their top players.

We’re already seeing this type of policing happening on Overwatch, both for pro players and amateurs alike.

There is plenty more work to do. But the problem of removing toxicity from any platform is incredibly difficult. Just ask Facebook and Twitter. Still, it’s only a matter of time before esports decision-makers raise the stakes on what they’ll allow from their representatives, which are pro players and streamers.

Toxic behavior is being rejected in most polite society anywhere (except Twitter, because Twitter), and it surely can’t be tolerated much longer in the gaming world. But Fortnite maker Epic Games hasn’t had to put too much effort forth to steer clear of toxic behavior. The community seems to be doing a pretty good job holding itself accountable.

Winning where it counts

Believe you me, Fortnite is not some magical place filled with unicorns and rainbows. There are still players on the game who behave badly, cheat, use toxic language and are downright mean. But compared to other shooters, Fortnite is a breath of fresh air.

No one thing makes Fortnite less toxic. A beautiful, mood-lifting game can’t make much of a difference on its own. A huge, relatively diverse player base certainly makes a dent. And yes, the game limits frustration by simply managing expectations. But with leaders that have prioritized their position as role models, and all the other factors above working in harmony, Fortnite is not only the most popular game in the world, but perhaps one of the most polite.

We reached out to Epic Games, Courage, and Ninja for this story, but didn’t hear back at the time of publication.

source https://techcrunch.com/2018/12/31/polite-fortnite-society/

Indonesia unblocks Tumblr following its ban on adult content

Indonesia, the world’s fourth largest country by population, has unblocked Tumblr nine months after it blocked the social networking site over pornographic content.

Tumblr — which, disclaimer, is owned by Oath Verizon Media Group just like TechCrunch — announced earlier this month that it would remove all “adult content” from its platform. That decision, which angered many in the adult entertainment industry who valued the platform as an increasingly rare outlet that supported erotica, was a response to Apple removing Tumblr’s app from the iOS Store after child pornography was found within the service.

The impact of this new policy has made its way to Indonesia, where KrAsia reports that the service was unblocked earlier this week. The service had been blocked in March after falling foul of the country’s anti-pornography laws.

“Tumblr sent an official statement regarding the commitment to clean the platform from pornographic content,” Ferdinandus Setu, acting head of the Ministry of Communication and Informatics Bureau, is reported to have said in a press statement.

Messaging apps WhatsApp and Line are among the other services that have been forced to comply with the government’s ban on “unsuitable” content in order to keep their services open in the country. Telegram, meanwhile, removed suspected terrorist content last year after its service was partially blocked.

While perhaps not widely acknowledged in the West, Indonesia is a huge market, with a population of more than 260 million people. The world’s largest Muslim country, it is the largest economy in Southeast Asia and its growth is tipped to help triple the region’s digital economy to $240 billion by 2025.

In other words, Indonesia is a huge market for internet companies.

The country’s anti-porn laws have been used to block as many as 800,000 websites as of 2017 — so potentially over a million by now — but they have also been used to take aim at gay dating apps, some of which have been removed from the Google Play Store. As Vice notes, “while homosexuality is not illegal in Indonesia, it’s no secret that the country has become a hostile place for the LGBTQ community.”

source https://techcrunch.com/2018/12/27/indonesia-unblocks-tumblr/

The SEO Elevator Pitch - Whiteboard Friday

Posted by KameronJenkins

What is it you do again?

It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.

So essentially, a couple of weeks ago, I was on Twitter and I saw John Mueller. He tweeted, "Hey, I meet with a lot of developers, and a lot of times they don't really know what SEOs do." He was genuinely asking. He was asking, "Hey, SEO community, how do you describe what you do?" I'm scrolling through, and I'm seeing a lot of different answers, and all of them I'm resonating with.

They're all things that I would probably say myself. But it's just interesting how many different answers there were to the question, "What do SEOs do and what value do they provide?" So I kind of thought to myself, "Why is that? Why do we have so many different explanations for what SEO is and what we do?" So I thought about it, and I thought that it might be a good idea for myself and maybe other SEOs if you don't already have an elevator pitch ready.

What is an SEO elevator pitch?

Now, if you're not familiar with the concept of an elevator pitch, it's basically — I have a definition here — a succinct and persuasive speech that communicates your unique value as an SEO. It's called an elevator pitch essentially because it should take about the length of time it takes to ride the elevator with someone. So you want to be able to quickly and concisely answer someone's question when they ask you, "Oh, SEO, what is that?I think I've heard of that before. What do you do?"

Why is this so hard?

So let's dive right in. So I mentioned, in the beginning, how there are so many different answers to this "what do you say you do here" type question. I think it's hard to kind of come up with a concise explanation for a few different reasons. So I wanted to dive into that a little bit first.

1. Lots of specialties within SEO

So number one, there are lots of specialties within SEO.

As the industry has advanced over the last two plus decades, it has become very diverse, and there are lots of different facets in SEO. I found myself on quite a rabbit trail. I was on LinkedIn and I was kind of browsing SEO job descriptions. I wanted to see basically: What is it that people are looking for in an SEO?

How do they describe it? What are the characteristics? So basically, I found a lot of different things, but I found a few themes that emerged. So there are your content-focused SEOs, and those are people that are your keyword research aficionados. There are the people that write search engine optimized content to drive traffic to your website. You have your link builders, people that focus almost exclusively on that.

You have your local SEOs, and you have your analysts. You have your tech SEOs, people that either work on a dev team or closely with a dev team. So I think that's okay though. There are lots of different facets within SEO, and I think that's awesome. That's, to me, a sign of maturity in our industry. So when there are a lot of different specialties within SEO, I think it's right and good for all of our elevator pitches to differ.

So if you have a specialty within SEO, it can be different. It should kind of cater toward the unique brand of SEO that you do, and that's okay.

2. Different audiences

Number two, there are different audiences. We're not always going to be talking to the same kind of person. So maybe you're talking to your boss or a client. To me, those are more revenue-focused conversations.

They want to know: What's the value of what you do? How does it affect my bottom line? How does it help me run my business and stay afloat and stay profitable? If you're talking to a developer, that's going to be a slightly different conversation. So I think it's okay if we kind of tweak our elevator pitch to make it a little bit more palatable for the people that we're talking to.

3. Algorithm maturity

Three, why this is hard is there's been, obviously, a lot of changes all the time in the algorithm, and as it matures, it's going to look like the SEO's job is completely different than last year just because the algorithm keeps maturing and it looks like our jobs are changing all the time. So I think that's a reality that we have to live with, but I still think it's important, even though things are changing all the time, to have a baseline kind of pitch that we give people when they ask us what it is we do.

So that's why it's hard. That's what your elevator pitch is.

My elevator pitch: SEO is marketing, with search engines

Then, by way of example, I thought I'd just give you my SEO elevator pitch. Maybe it will spark your creativity. Maybe it will give you some ideas. Maybe you already have one, and that's okay. But the point is not to use mine.

The point is essentially to kind of take you through what mine looks like, hopefully get your creative juices flowing, and you can create your own. So let's dive right into my pitch.

So my pitch is SEO is marketing, just with search engines. So we have the funnel here — awareness, consideration, and decision.

Awareness: Rank and attract clicks for informational queries.

First of all, I think it's important to note that SEO can help you rank and attract clicks for informational queries.

Consideration: Rank and attract clicks for evaluation queries.

So when your audience is searching for information, they want to solve their pain points, they're not ready to buy, they're just searching, we're meeting them there with content that brings them to the site, informs them, and now they're familiar with our brand. Those are great assisted conversions. Rank and attract clicks for evaluation queries. When your audience is starting to compare their options, you want to be there. You want to meet them there, and we can do that with SEO.

Decision: Rank, attract clicks, and promote conversion for bottom-funnel queries

At the decision phase, you can rank and attract clicks and kind of promote conversions for bottom of funnel queries. When people are in their "I want to buy" stage, SEO can meet them there. So I think it's important to realize that SEO isn't kind of like a cost center and not a profit center. It's not like a bottom of funnel thing. I've heard that in a lot of places, and I think it's just important to kind of draw attention to the fact that SEO is integrated throughout your marketing funnel. It's not relegated to one stage or another.

But how?

We talked about rank and attract clicks and promote conversions. But how do we do that? That's the what it does.

But how do we do it? So this is how I explain it. I think really, for me, there are two sides to the SEO's coin. We have driving, and we have supporting.

1. Driving

So on the driving side, I would say something like this. When someone searches a phrase or a keyword in Google, I make sure the business' website shows up in the non-ad results. That's important because a lot of people are like, "Oh, do you bid on keywords?"

We're like, "No, no, that's PPC." So I always just throw in "non-ad" because people understand that. So I do that through content that answers people's questions, links that help search engines find my content and show signs of authority and popularity of my content, and accessibility. So that's kind of your technical foundation.

You're making sure that your website is crawlable and it that it's index the way that you want it to be indexed. When people get there, it works. It works on mobile and on desktop. It's fast. So I think these are really the three big pillars of driving SEO — content, links, and making sure your website is technically sound. So that's how I describe the driving, the proactive side of SEO.

2. Supporting

Then two, we have supporting, and I think this is kind of an underrated or maybe it's often seen as kind of an interruption to our jobs.

But I think it's important to actually call it what it is. It's a big part of what we do. So I think we should embrace it as SEOs.

A. Be the Google Magic 8-ball

For one, we can serve as the Google Magic 8-Ball. When people come to us in our organization and they say, "Hey, I'm going to make this change, or I'm thinking about making this change.Is this going to be good or bad for SEO?"

I think it's great that people are asking that question. Always be available and always make yourself ready to answer those types of questions for people. So I think on the reactionary side we can be that kind of person that helps guide people and understand what is going to affect your organic search presence.

B. Assist marketing

Two, we can assist marketing. So on this side of the coin, we're driving.

We can drive our own marketing strategies. As SEOs, we can see how SEO can drive all phases of the funnel. But I think it's important to note that we're not the only people in our organization. Often SEOs maybe they don't even live in the marketing department. Maybe they do and they report to a marketing lead. There are other initiatives that your marketing lead could be investigating.

Maybe they say, "Hey, we've just done some market research, and here's this plan." It could be our job as SEOs to take that plan, take that strategy and translate it into something digital. I think that's a really important value that SEOs can add. We can actually assist marketing as well as drive our own efforts.

C. Fix mistakes

Then number three here, I know this is another one that kind of makes people cringe, but we are here to fix mistakes when they happen and train people so that they don't happen again. So maybe we come in on a Monday morning and we're ready to face the week, and we see that traffic has taken a nosedive or something. We go, "Oh, no," and we dive in.

We try to see what happened. But I think that's really important. It's our job or it's part of our job to kind of dive in, diagnose what happened, and not only that but support and be there to help fix it or guide the fixes, and then train and educate and make sure that people know what it is that happened and how it shouldn't happen again.

You're there to help train them and guide them. I think that's another really important way that we can support as SEOs. So that's essentially how I describe it.

3 tips for coming up with your own pitch

Before I go, I just wanted to mention some tips when you're coming up with your own SEO elevator pitch. I think it's really important to just kind of stay away from certain language when you're crafting your own "this is what I do" speech.

So the three tips I have are:

1. Stay away from jargon.

If you're giving an SEO elevator pitch, it's to people that don't know what SEO is. So try to avoid jargon. I know it's really easy as SEOs. I find myself doing it all the time. There are things that I don't think are jargon.

But then I take a couple steps back and I realize, oh yeah, that's not layman's terms. So stay away from jargon if at all possible. You're not going to benefit anyone by confusing them.

2. Avoid policing.

It can be easy as SEOs I've found and I've found myself in this trap a couple of times where we kind of act as these traffic cops that are waiting around the corner, and when people make a mistake, we're there to wag our finger at them.

So avoid any language that makes it sound like the SEOs are just the police waiting to kind of punish people for wrongdoing. We are there to help fix mistakes, but it's in a guiding and educating and supporting, kind of collaborative manner and not like a policing type of manner. Number three, I would say is kind of similar, but a little different.

3. Avoid Supermanning.

I call this Supermanning because it's the type of language that makes it sound like SEOs are here to swoop in and save the day when something goes wrong. We do. We're superheroes a lot of times. There are things that happen and thank goodness there was an SEO there to help diagnose and fix that.

But I would avoid any kind of pitch that makes it sound like your entire job is just to kind of save people. There are other people in your organization that are super smart and talented at what they do. They probably wouldn't like it if you made it sound like you were there to help them all the time. So I just think that's important to keep in mind. Don't make it seem like you're the police waiting to wag your finger at them or you're the superhero that needs to save everyone from their mistakes.

So yeah, that's my SEO elevator pitch. That's why I think it's important to have one. If you've kind of crafted your own SEO elevator pitch, I would love to hear it, and I'm sure it would be great for other SEOs to hear it as well. It's great to information share. So drop that in the comments if you feel comfortable doing that. If you don't have one, hopefully this helps. So yeah, that's it for this week's Whiteboard Friday, and come back again next week for another one.

Thanks, everybody.

Video transcription by Speechpad.com

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source https://moz.com/blog/the-seo-elevator-pitch

People lost their damn minds when Instagram accidentally went horizontal

Earlier today, when Instagram suddenly transformed into a landscape oriented Tinder-esque nightmare, the app’s dedicated users extremely lost their minds and immediately took to Twitter to be vocal about it.

As we reported, the company admitted that the abrupt shift from Instagram’s well-established vertical scrolling was a mistake. The mea culpa came quickly enough, but Instagram’s accidental update was already solidified as one of the last meme-able moments of 2018.

That was supposed to be a very small test that went broad by accident. Should be fixed now. If you're still seeing it simply restart the app. Happy holidays! https://techcrunch.com/2018/12/27/instagram-update-tweets/

Instagram accidentally rolled out tap-to-advance feed, removes it

Instagram confirms that a bug this morning mistakenly rolled out a massive change to its feed that replaced the traditional scrolling with horizontal tap-to-advance like with Stories. In October, TechCrunch reported Instagram was testing tap-to-advance for browsing through Explore posts. But many users woke up to a shock this morning when their familiar vertical swipe stopped advancing the main feed. Many users immediately complained that the gesture felt awkward and annoying.

“Due to a bug, some users saw a change to the way their feed appears today. We quickly fixed the issue and feed is back to normal. We apologize for any confusion” an Instagram spokesperson tells TechCrunch. The company confirms it’s still testing the navigation style in Explore.

Instagram was attempting to test the feature with a small percentage of users, but the bug caused a much broader rollout to a few orders of magnitude more people than planned, according to head of Instagram Adam Mosseri. Users can restart their Instagram and the change should disappear.

Sorry about that, this was supposed to be a very small test but we went broader than we anticipated. https://techcrunch.com/2018/12/27/instagram-tap-through-posts-bug/

Gfycat’s ‘GIFs’ can now keep the sound on

Gfycat, a home for GIF-making tools and an online community, is rolling out a new way to create GIFs — it will now let you keep the sound on. With “Gfycat Sound,” as the feature is called, GIF makers will have the option to retain the audio from the video file they’re using to create their “GIF” — something Gfycat believes will be especially popular among gamers.

The company had already experimented with other types of non-traditional GIFs, like longer GIFs, AR GIFs, HD GIFs and 360 GIFs, for example, in order to evolve the concept of the GIF beyond the classic, grainy loop.

Of course, the resulting GIFs aren’t “.gifs” at this point — they’re short-form videos.

The same holds true for “Gfycat Sound.” But end users don’t necessarily care about the GIFs’ technical underpinnings — they just want to create and share short clips pulled from longer pieces of content.

The company says it decided to roll out support for sound after polling its community for their top feature requests earlier this year. “GIFs with sound” came back as the top demand from users.

To take advantage of the added support, GIF creators will be able to toggle a switch in Gfycat’s upload tool to keep the sound on or remove it before creating their GIF. As before, GIFs can be created using a video file you upload, or through a link you paste from a site like YouTube, Facebook, Twitch or elsewhere. And if users upload a .gif file or a video that doesn’t have sound, the software will detect that on its end.

The GIF editing software lets you select the start and stop times for the GIF and add captions before sharing, as well.

Once the GIF is uploaded to Gfycat’s site, users will be able to view the audio GIFs while browsing by clicking the icon on the top-right of the GIF to turn the sound on. (The site will default to sound off, thankfully – you won’t all of a sudden be bombarded with noise.)

These new “audio GIFs” work on all mobile and desktop browsers at launch, and will come to Gfycat’s iOS and Android apps in 2019, as well as to its API documentation for developers.

“We see our creators using gaming first and foremost for Gfycat Sound, as e-sports has become a global phenomenon,” explains Gfycat CEO Richard Rabbat. “Now, a gamer can share their achievement with the sound of the ‘shot’ that won her or him the game and achieve more virality for their content,” he says. “We also see our sports content benefiting from Gfycat Sound because you can now share the emotions of the audience,” Rabbat added.

via Gfycat

While an actual GIF file cannot have sound, Gfycat is not the first GIF toolmaker that has expanded to include short-form video alongside its traditional collection of .gifs — Imgur did the same back in May. The reasoning in that case was similar — sometimes you need to hear the clip to really enjoy the content. Plus, advertisers love video, too.

Despite their silly nature, GIFs are a big business these days. Google acquired top GIF platform Tenor earlier this year. At the time, the company was seeing more than 12 billion searches per month.

Gfycat in April said it had 180 million monthly active users, and 500 million page views.

source https://techcrunch.com/2018/12/27/gfycats-gifs-can-now-keep-the-sound-on/

My product launch wishlist for Instagram, Twitter, Uber and more

‘Twas the night before Xmas, and all through the house, not a feature was stirring from the designer’s mouse . . . Not Twitter! Not Uber, Not Apple or Pinterest! On Facebook! On Snapchat! On Lyft or on Insta! . . . From the sidelines I ask you to flex your code’s might. Happy Xmas to all if you make these apps right.

Instagram

See More Like This – A button on feed posts that when tapped inserts a burst of similar posts before the timeline continues. Want to see more fashion, sunsets, selfies, food porn, pets, or Boomerangs? Instagram’s machine vision technology and metadata would gather them from people you follow and give you a dose. You shouldn’t have to work through search, hashtags, or the Explore page, nor permanently change your feed by following new accounts. Pinterest briefly had this feature (and should bring it back) but it’d work better on Insta.

Web DMs – Instagram’s messaging feature has become the defacto place for sharing memes and trash talk about people’s photos, but it’s stuck on mobile. For all the college kids and entry-level office workers out there, this would make being stuck on laptops all day much more fun. Plus, youth culture truthsayer Taylor Lorenz wants Instagram web DMs too.

Upload Quality Indicator – Try to post a Story video or Boomerang from a crummy internet connection and they turn out a blurry mess. Instagram should warn us if our signal strength is low compared to what we usually have (since some places it’s always mediocre) and either recommend we wait for Wi-Fi, or post a low-res copy that’s replaced by the high-res version when possible.

Oh, and if new VP of product Vishal Shah is listening, I’d also like Bitmoji-style avatars and a better way to discover accounts that shows a selection of their recent posts plus their bio, instead of just one post and no context in Explore which is better for discovering content.

Every feed app should steal Pinterest’s ‘more like this’ button

Twitter

DM Search – Ummm, this is pretty straightforward. It’s absurd that you can’t even search DMs by person, let alone keyword. Twitter knows messaging is a big thing on mobile right? And DMs are one of the most powerful ways to get in contact with mid-level public figures and journalists. PS: My DMs are open if you’ve got a news tip — @JoshConstine.

Unfollow Suggestions – Social networks are obsessed with getting us to follow more people, but do a terrible job of helping us clean up our feeds. With Twitter bringing back the option to see a chronological feed, we need unfollow suggestions more than ever. It should analyze who I follow but never click, fave, reply to, retweet, or even slow down to read and ask if I want to nix them. I asked for this 5 years ago and the problem has only gotten worse. Since people feel like their feeds are already overflowing, they’re stingy with following new people. That’s partly why you see accounts get only a handful of new followers when their tweets go viral and are seen by millions. I recently had a tweet with 1.7 million impressions and 18,000 Likes that drove just 11 follows. Yes I know that’s a self-own.

Analytics Benchmarks – If Twitter wants to improve conversation quality, it should teach us what works. Twitter offers analytics about each of your tweets, but not in context of your other posts. Did this drive more or fewer link clicks or follows than my typical tweet? That kind of info could guide users to create more compelling content.

Twitter Quitters And The Unfiltered Feed Problem

Facebook

(Obviously we could get into Facebook’s myriad problems here. A less sensationalized feed that doesn’t reward exaggerated claims would top my list. Hopefully its plan to downrank “borderline content” that almost violates its policies will help when it rolls out.)

Batched Notifications – Facebook sends way too many notifications. Some are downright useless and should be eliminated. “14 friends responded to events happening tomorrow”? “Someone’s fundraiser is half way to its goal?” Get that shit out of here. But there are other notifications I want to see but that aren’t urgent nor crucial to know about individually. Facebook should let us decide to batch notifications so we’d only get one of a certain type every 12 or 24 hours, or only when a certain number of similar ones are triggered. I’d love a digest of posts to my Groups or Events from the past day rather than every time someone opens their mouth.

I so don’t care

Notifications In The “Time Well Spent” Feature – Facebook tells you how many minutes you spent on it each day over the past week and on average, but my total time on Facebook matters less to me than how often it interrupts my life with push notifications. The “Your Time On Facebook” feature should show how many notifications of each type I’ve received, which ones I actually opened, and let me turn off or batch the ones I want fewer of.

Facebook is finally rolling out its ‘how long do I spend on Facebook’ dashboard

Oh, and for Will Cathcart, Facebook’s VP of apps, can I also get proper syncing so I don’t rewatch the same Stories on Instagram and Facebook, the ability to invite people to Events on mobile based on past invite lists of those I’ve hosted or attended, and the See More Like This feature I recommended for Instagram?

Uber/Lyft/Ridesharing

“Quiet Ride” Button – Sometimes you’re just not in the mood for small talk. Had a rough day, need to get work done, or want to just zone out? Ridesharing apps should offer a request for a quiet ride that if the driver accepts, you pay them an extra dollar (or get it free as a loyalty perk), and you get ferried to your destination without unnecessary conversation. I get that it’s a bit dehumanizing for the driver, but I’d bet some would happily take a little extra cash for their compliance.

“I Need More Time” Button – Sometimes you overestimate the ETA and suddenly your car is arriving before you’re ready to leave. Instead of cancelling and rebooking a few minutes later, frantically rushing so you don’t miss your window and get smacked with a no-show fee, or making the driver wait while they and the company aren’t getting paid, Uber, Lyft, and the rest should offer the “I Need More Time” button that simply rebooks you a car that’s a little further away.

Spotify/Music Streaming Apps

Scan My Collection – I wish I could just take photos of the album covers, spines, or even discs of my CD or record collection and have them instantly added to a playlist or folder. It’s kind of sad that after lifetimes of collecting physical music, most of it now sits on a shelf and we forget to play what we used to love. Music apps want more data on what we like, and it’s just sitting there gathering dust. There’s obviously some fun viral potential here too. Let me share what’s my most embarrassing CD. For me, it’s my dual copies of Limp Bizkit’s “Significant Other” because I played the first one so much it got scratched.

Friends Weekly – Spotify ditched its in-app messaging, third-party app platform, and other ways to discover music so its playlists would decide what becomes a hit in order to exert leverage over the record labels to negotiate better deals. But music discovery is inherently social and the desktop little ticker of what friends are playing on doesn’t cut it. Spotify should let me choose to recommend my new favorite song or agree to let it share what I’ve recently played most, and put those into a Discover Weekly-style social playlist of what friends are listening to.

How Spotify is finally gaining leverage over record labels

Snapchat

Growth – I’m sorry, I had to.

Bulk Export Memories – But seriously, Snapchat is shrinking. That’s worrisome because some users’ photos and videos are trapped on its Memories cloud hosting feature that’s supposed to help free up space on your phone. But there’s no bulk export option, meaning it could take hours of saving shots one at a time to your camera roll if you needed to get off of Snapchat, if for example it was shutting down, or got acquired, or you’re just bored of it.

Add-On Cameras – Snapchat’s Spectacles are actually pretty neat for recording first-person or underwater shots in a circular format. But otherwise they don’t do much more, and in some ways do much less, than your phone’s camera and are a long way from being a Magic Leap competitor. That’s why if Snapchat really wants to become a “Camera Company”, it should build sleek add-on cameras that augment our phone’s hardware. Snap previously explored selling a 360-camera but never launched one. A little Giroptic iO-style 360 lens that attaches to your phone’s charging port could let you capture a new kind of content that really makes people feel like they’re there with you. An Aukey Aura-style zoom lens attachment that easily fits in your pocket unlike a DSLR could also be a hit

Snap explored selling a 360 camera

iOS

Switch Wi-Fi/Bluetooth From Control Center – I thought the whole point of Control Center was one touch access, but I can only turn on or off the Wi-Fi and Bluetooth. It’s silly having to dig into the Settings menu to switch to a different Wi-Fi network or Bluetooth device, especially as we interact with more and more of them. Control Center should unfurl a menu of networks or devices you can choose from.

Shoot GIFs – Live Photos are a clumsy proprietary format. Instagram’s Boomerang nailed what we want out of live action GIFs and we should be able to shoot them straight from the iOS camera and export them as actual GIFs that can be used across the web. Give us some extra GIF settings and iPhones could have a new reason for teens to choose them over Androids.

Gradual Alarms – Anyone else have a heart attack whenever they hear their phone’s Alarm Clock ringtone? I know I do because I leave my alarms on so loud that I’ll never miss them, but end up being rudely shocked awake. A setting that gradually increases the volume of the iOS Alarm Clock every 15 seconds or minute so I can be gently arisen unless I refuse to get up.

Maybe some of these apply to Android, but I wouldn’t know because I’m a filthy casual iPhoner. Send me your Android suggestions, as well as what else you want to see added to your favorite apps.

[Image Credit: Hanson Inc]

source https://techcrunch.com/2018/12/24/all-i-want-for-christmas/

Convo now lets you see which employees got the memo

Convo, a tool perhaps best described as a real-time company message board, picked up a new trick this week: automated acknowledgements.

It’s a pretty common thing in the corporate world: you need to send something out to all of the employees at your company, but you also need to know exactly who has seen it (and, of course, who hasn’t.) Who actually got the memo? Can you say that everyone has seen some mandatory reading? Who still needs to see it?

You can try to use email read receipts, but those are hit-or-miss — particularly as many email clients disable them by default nowadays. You can make everyone sign a form saying they’ve seen the document in question, but that’s a pain in the butt. When all you need is a list that says “Yep, these employees have all seen this blurb of text” so you can meet some new compliance requirement, it shouldn’t be complicated.

Convo’s new tool makes it pretty easy: write your post like any other, but check the “Recipients must acknowledge to view” box before sending it out.

When it pops up in your colleagues’ Convo timeline, it’ll be almost entirely blurred, save for a subject line and a prompt asking them to acknowledge the post. Once they deliberately acknowledge it, the post is de-blurred, the original poster gets an alert letting them know someone has read it, and the reader’s name moves from the “Has not seen” to the “Has seen” list.

To be clear, this isn’t a security feature; there are ways to get around the blurring without officially acknowledging it. Hell, you can just say “Hey Jim, did you already open that Convo post? Let me see it on your phone.” The point here isn’t preventing anyone in the company from seeing something, but in making sure everyone has seen something, and having an automatically generated list to fulfill any compliance requirements. If you’re using Convo’s group features correctly, it should only show up for people you intend to see it in the first place.

The feature rolled out earlier this week. It’ll be available for all Convo networks for the next month to check out, at which point they expect to limit it to Enterprise-level customers.

source https://techcrunch.com/2018/12/21/convo-now-lets-you-see-which-employees-got-the-memo/

Captiv8 report highlights data for spotting fake followers

Captiv8, a company offering tools for brands to manage influencer marketing campaigns, has released its 2018 Fraud Influencer Marketing Benchmark Report. The goal is to give marketers the data they need to spot fake followers — and thus, to separate the influencers with a real following from those who only offer the illusion of engagement.

The report argues that that this a problem with a real financial impact (it’s something that Instagram is working to crack down on), with $2.1 billion spent on influencer marketing on Instagram in 2017 and 11 percent of the engagement coming from fraudulent accounts.

“For influencer marketing to truly deliver on its transformative potential, marketers need a more concrete and reliable way to identify fake followers and engagement, compare their performance to industry benchmarks, and determine the real reach and impact of social media spend,” Captiv8 says.

So the company looked at a range of marketing categories (pets, parenting, beauty, fashion, entertainment, travel, gaming, fitness, food and traditional celebrity) and randomly selected 5,000 Instagram influencer accounts in each one, pulling engagement from August to November of this year.

The idea is to establish a baseline for standard activity, so that marketers can spot potential red flags. Of course, everyone with a significant social media audience is going to have some fake followers, but Captiv8 suggests that some categories have a higher rate of fraud than others — fashion was the worst, with an average of 14 percent of fake activity per account, to compared to traditional celebrity, where the average was just 4 percent.

So what should you look out for? For starters, the report says that the average daily change in follower counts for an influencer is 1.2 percent, so be on the look out for shifts that are significantly larger.

The report also breaks down the average engagement rate for organic and sponsored content by category (ranging from 1.19 percent for sponsored content in food to 3.51 percent in entertainment), and suggests that a lower engagement rate “shows a high probability that their follower count is inflated through bots or fake followers.”

Conversely, it says it could also be a warning sign if a creator’s audience reach or impressions per user is higher than the industry benchmarks (for example, image posts in fashion have an average audience reach of 23.69 percent, with 1.32 impressions per unique user).

You can download the full report on the Captiv8 website.

Captiv8 is making its influencer database available for free

source https://techcrunch.com/2018/12/24/captiv8-fake-follower-report/

Facebook is not equipped to stop the spread of authoritarianism

After the driver of a speeding bus ran over and killed two college students in Dhaka in July, student protesters took to the streets. They forced the ordinarily disorganized local traffic to drive in strict lanes and stopped vehicles to inspect license and registration papers. They even halted the vehicle of the Chief of Bangladesh Police Bureau of Investigation and found that his license was expired. And they posted videos and information about the protests on Facebook.

The fatal road accident that led to these protests was hardly an isolated incident. Dhaka, Bangladesh’s capital, which was ranked the second least livable city in the world in the Economist Intelligence Unit’s 2018 global liveability index, scored 26.8 out of 100 in the infrastructure category included in the rating. But the regional government chose to stifle the highway safety protests anyway. It went so far as raids of residential areas adjacent to universities to check social media activity, leading to the arrest of 20 students. Although there were many images of Bangladesh Chhatra League, or BCL men, committing acts of violence on students, none of them were arrested. (The BCL is the student wing of the ruling Awami League, one of the major political parties of Bangladesh.)

Students were forced to log into their Facebook profiles and were arrested or beaten for their posts, photographs, and videos. In one instance, BCL men called three students into the dorm’s guestroom, quizzed them over Facebook posts, beat them, and then handed them over to police. They were reportedly tortured in custody.

A pregnant school teacher was arrested and jailed for just over two weeks for “spreading rumors” due to sharing a Facebook post about student protests. A photographer and social justice activist spent more than 100 days in jail for describing police violence during these protests; he told reporters he was beaten in custody. And a university professor was jailed for 37 days for his Facebook posts.

A Dhaka resident who spoke on the condition of anonymity out of fear for their safety said that the crackdown on social media posts essentially silenced student protesters, many of which removed photos, videos, and status updates about the protests from their profiles entirely. While the person thought that students were continuing to be arrested, they said, “nobody is talking about it anymore — at least in my network — because everyone kind of ‘got the memo’ if you know what I mean.”

This isn’t the first time Bangladeshi citizens have been arrested for Facebook posts. As just one example, in April 2017, a rubber plantation worker in southern Bangladesh was arrested and detained for three months for liking and sharing a Facebook post that criticized the prime minister’s visit to India, according to Human Rights Watch.

Bangladesh is far from alone. Government harassment to silence dissent on social media has occurred across the region and in other regions as well — and it often comes hand-in-hand with governments filing takedown requests with Facebook and requesting data on users.

Facebook has removed posts critical of the prime minister in Cambodia and reportedly “agreed to coordinate in the monitoring and removal of content” in Vietnam. Facebook was criticized for not stopping the repression of Rohingya Muslims in Myanmar, where military personnel created fake accounts to spread propaganda which human rights groups say fueled violence and forced displacement. Facebook has since undertaken a human rights impact assessment in Myanmar, and it has also taken down coordinated inauthentic accounts in the country.

UNITED STATES – APRIL 10: Facebook CEO Mark Zuckerberg testifies during the Senate Commerce, Science and Transportation Committee and Senate Judiciary Committee joint hearing on “Facebook, Social Media Privacy, and the Use and Abuse of Data”on Tuesday, April 10, 2018. (Photo By Bill Clark/CQ Roll Call)

Protesters scrubbing Facebook data for fears of repercussions isn’t uncommon. Over and over again, authoritarian-leaning regimes have utilized low-tech strategies to quell dissent. And aside from providing resources related to online privacy and security, Facebook still has little in place to protect its most vulnerable users from these pernicious efforts. As various countries pass laws calling for a local presence and increased regulation, it is possible that the social media conglomerate doesn’t always even want to.

“In many situations, the platforms are under pressure,” said Raman Jit Singh Chima, policy director at Access Now. “Tech companies are being directly sent takedown orders, user data requests. The danger of that is that companies will potentially be overcomplying or responding far too quickly to government demands when they are able to push back on those requests,” he said.

Elections are often a critical moment for oppressive behavior from governments — Uganda, Chad, and Vietnam have specifically targeted citizens — and candidates — during election time. Facebook announced just last Thursday that it had taken down nine Facebook pages and six Facebook accounts for engaging in coordinated inauthentic behavior in Bangladesh. These pages, which Facebook believes were linked to people associated with the Bangladesh government, were “designed to look like independent news outlets and posted pro-government and anti-opposition content.” The sites masqueraded as news outlets, including fake BBC Bengali, BDSNews24, and Bangla Tribune and news pages with photoshopped blue checkmarks, according to the Atlantic Council’s Digital Forensic Research Lab.

Still, the imminent election in Bangladesh doesn’t bode well for anyone who might wish to express dissent. In October, a digital security bill that regulates some types of controversial speech was passed in the country, signaling to companies that as the regulatory environment tightens, they too could become targets.

More restrictive regulation is part of a greater trend around the world, said Naman M. Aggarwal, Asia policy associate at Access Now. Some countries, like Brazil and India, have passed “fake news” laws. (A similar law was proposed in Malaysia, but it was blocked in the Senate.) These types of laws are frequently followed by content takedowns. (In Bangladesh, the government warned broadcasters not to air footage that could create panic or disorder, essentially halting news programming on the protests.)

Other governments in the Middle East and North Africa — such as Egypt, Algeria, United Arab Emirates, Saudi Arabia, and Bahrain — clamp down on free expression on social media under the threat of fines or prison time. And countries like Vietnam have passed laws requiring social media companies to localize their storage and have a presence in the country — typically an indication of greater content regulation and pressure on the companies from local governments. In India, WhatsApp and other financial tech services were told to open offices in the country.

And crackdowns on posts about protests on social media come hand-in-hand with government requests for data. Facebook’s biannual transparency report provides detail on the percentage of government requests the company complies within each country, but most people don’t know until long after the fact. Between January and June, the company received 134 emergency requests and 18 legal processes from Bangladeshi authorities for 205 users or accounts. Facebook turned over at least some data in 61 percent of emergency requests and 28 percent of legal processes.

Facebook said in a statement that it “believes people deserve to have a voice, and that everyone has the right to express themselves in a safe environment,” and that it handles requests for user data “extremely carefully.'”

The company pointed to its Facebook for Journalists resources and said it is “saddened by governments using broad and vague regulation or other practices to silence, criminalize or imprison journalists, activists, and others who speak out against them,” but the company said it also helps journalists, activists, and other people around the world to “tell their stories in more innovative ways, reach global audiences, and connect directly with people.”

But there are policies that Facebook could enact that would help people in these vulnerable positions, like allowing users to post anonymously.

“Facebook’s real names policy doesn’t exactly protect anonymity, and has created issues for people in countries like Vietnam,” said Aggarwal. “If platforms provide leeway, or enough space for anonymous posting, and anonymous interactions, that is really helpful to people on ground.”

BERLIN, GERMANY – SEPTEMBER 12: A visitor uses a mobile phone in front of the Facebook logo at the #CDUdigital conference on September 12, 2015 in Berlin, Germany. (Photo by Adam Berry/Getty Images)

A German court found the policy illegal under its decade-old privacy law in February. Facebook said it plans to appeal the decision.

“I’m not sure if Facebook even has an effective strategy or understanding of strategy in the long term,’ said Sean O’Brien, lead researcher at Yale Privacy Lab. “In some cases, Facebook is taking a very proactive role… but in other cases, it won’t.” In any case, these decisions require a nuanced understanding of the population, culture, and political spectrum in various regions — something it’s not clear Facebook has.

Facebook isn’t responsible for government decisions to clamp down on free expression. But the question remains: How can companies stop assisting authoritarian governments, inadvertently or otherwise?

“If Facebook knows about this kind of repression, they should probably have… some sort of mechanism to at the very least heavily try to convince people not to post things publicly that they think they could get in trouble for,” said O’Brien. “It would have a chilling effect on speech, of course, which is a whole other issue, but at least it would allow people to make that decision for themselves.”

This could be an opt-in feature, but O’Brien acknowledges that it could create legal liabilities for Facebook, leading the social media giant to create lists of “dangerous speech” or profiles on “dissidents,” and could theoretically shut them down or report them to the police. Still, Facebook could consider rolling a “speech alert” feature to an entire city or country if that area becomes volatile politically and dangerous for speech, he said.

O’Brien says that social media companies could consider responding to situations where a person is being detained illegally and potentially coerced into giving their passwords in a way that could protect them, perhaps by triggering a temporary account reset or freeze to prevent anyone from accessing the account without proper legal process. Some actions that might trigger the reset or freeze could be news about an individual’s arrest — if Facebook is alerted to it, contact from the authorities, or contact from friends and loved ones, as evaluated by humans. There could even be a “panic button” type trigger, like Guardian Project’s PanicKit, but for Facebook — allowing users to wipe or freeze their own accounts or posts tagged preemptively with a codeword only the owner knows.

“One of the issues with computer interfaces is that when people log into a site, they get a false sense of privacy even when the things they’re posting in that site are widely available to the public,” said O’Brien. Case in point: this year, women anonymously shared their experiences of abusive coworkers in a shared Google Doc — the so-called “Shitty Media Men” list, likely without realizing that a lawsuit could unmask them. That’s exactly what is happening.

Instead, activists and journalists often need to tap into resources and gain assistance from groups like Access Now, which runs a digital security helpline, and the Committee to Protect Journalists. These organizations can provide personal advice tailored to their specific country and situation. They can access Facebook over the Tor anonymity network. Then can use VPNs, and end-to-end encrypted messaging tools, and non-phone-based two-factor authentication methods. But many may not realize what the threat is until it’s too late.

The violent crackdown on free speech in Bangladesh accompanied government-imposed Internet restrictions, including the throttling of Internet access around the country. Users at home with a broadband connection did not feel the effects of this, but “it was the students on the streets who couldn’t go live or publish any photos of what was going on,” the Dhaka resident said.

Elections will take place in Bangladesh on December 30.

In the few months leading up to the election, Access Now says it’s noticed an increase in Bangladeshi residents expressing concern that their data has been compromised and seeking assistance from the Digital Security hotline.

Other rights groups have also found an uptick in malicious activity.

Meenakshi Ganguly, South Asia director at Human Rights Watch, said in an email that the organization is “extremely concerned about the ongoing crackdown on the political opposition and on freedom of expression, which has created a climate of fear ahead of national elections.”

Ganguly cited politically motivated cases against thousands of opposition supporters, many of which have been arrested, as well as candidates that have been attacked.

Human Rights Watch issued a statement about the situation, warning that the Rapid Action Battalion, a “paramilitary force implicated in serious human rights violations including extrajudicial killings and enforced disappearances,” and has been “tasked with monitoring social media for ‘anti-state propaganda, rumors, fake news, and provocations.'” This is in addition to a nine-member monitoring cell and around 100 police teams dedicated to quashing so-called “rumors” on social media, amid the looming threat of news website shutdowns.

“The security forces continue to arrest people for any criticism of the government, including on social media,” Ganguly said. “We hope that the international community will

source https://techcrunch.com/2018/12/24/facebook-government-silence-dissent-authoritarianism/

The Yule Log Channel

My aunt and uncle lived up the hill from Martins Ferry, Ohio, high above the river. My uncle ran a used car lot – Snezek’s – and so it was understood that they had a little bit of money and a bigger house than the rest of the family in the Valley.

We would drive there every year at Christmas, first the two and a half hours to Martins Ferry, a pit-stop at my grandmothers, and then a drive up the woods that covered the winding upper roads like a dark cloud. These were family gatherings before distractions, before everyone carried their lives with them in their pocket, so you had to prepare.

I always brought a few books or some Christmas presents to play with. One year I brought my entire Dungeons & Dragons set in an effort to learn how to play – even though I had no one to play with.

We’d shiver in the backseat as we wound through up the hill. House windows faced us, candles aglow. White glowing reindeer and sleighs peeked between pines. At the house we’d coast into the driveway and hop out into the crystalline cold. A few steps more and we would be warm.

Walking into the that house through door next to the garage, into the warmth of a home fired with cooking and laughter, is one of my fondest memories. The family made pierogi and lasagna, two staples in the pot-luck rotation of those old coal and steel towns. There would be plates of cookies and plenty of ginger ale and Buckeyes, the best candy on earth. There were jars of pretzels and nuts here and there, a sprinkling of gumdrops or hard candy for the old folks. There was fried chicken someone made and wedding soup my mother made. As you walked into that warm place you heard the clack of billiard balls and the roar of the game in the other room. My dad cracked a beer. I got kissed by my aunts a few times and then hid, perhaps in a corner or maybe upstairs by their big tree in a darkened room lit only by a fire roaring on a tube television.

That was the height of interactivity, then: a live fire on TV (or, more likely, a looped fire.) You imagined what it must be like on the other end of that picture, how much technology you needed to make something so primal and imperative appear on a glass tube. It was as if we had traversed space into a strange craft outfitted with the comforts of home and none of the discomforts. Nestled on the couch, the TV crackling, you were on a space station and safe, a self-sufficient place where memories of cold were far distant.

They aired the first Yule log in 1966 from New York’s Gracie Mansion. By the time I was watching it it had been around for twenty years. It was a holdover from the early days of broadcast, from the days when the air was dead if there was no one to play in front of the cameras. In a few years the tradition would vanish but in 2001, in the wake of 9/11, it came back, a reminder of simpler times.

There was something about it that could change your outlook. A distant roaring fire was almost as good as one in the house and far less work. I’d curl up, read, and nod off, the voices of the adults below lulling me to sleep.

Now we carry things that burn brightly in our pockets. We don’t need these camera tricks to see fires everywhere. We don’t curl up to the magnet hum of a cathode ray tube and the tinny crackle and pop of facsimile logs. We’re beyond that.

Maybe we aren’t, though. Maybe there’s still a warm place, the umbilicus to get there a crystalline moment between the backseat of car and warm basement rec room. And maybe upstairs there’s a dozing kid watching the last drops of Christmas burn away into the country dark.

I think there still is. I hope there still is.

Merry Christmas.

source https://techcrunch.com/2018/12/24/the-yule-log-channel/

China’s WeChat is the latest to get Snap-like ‘Stories’

WeChat, the Chinese messaging giant with over 1 billion monthly active users around the world, just added a Snap-like ephemeral video feature as part of its biggest overhaul since 2014.

The revamp comes as Tencent, which owns stakes in Snap, sees increasing rivalry from up-and-comers like video app TikTok and news app Jinri Toutiao. WeChat has over the years morphed beyond a straight-up messenger to include many utility purposes. With more than 1 million lightweight apps up and running, users can accomplish a long list of tasks ranging from shopping to ride-hailing without ever having to leave WeChat.

Meanwhile, some have expressed frustration over WeChat’s core as a social app. Moments, a feature akin to Facebook News Feed, was once a haven for close friends to share articles, photos and videos. But newsfeed content became blander over time as people’s contact list grows to include their bosses and their local fruit seller who needs to be added as a friend to process WeChat payments.

WeChat founder Allen Zhang is known for his obsession with user experience and has been cautious with tweaks, so a major redesign to the super app is effectively a guidebook for where WeChat is headed for the next few years.

The new off-the-cuff video feature, aptly named “Time Capsule,” is one of WeChat’s more noticeable updates. In the past, users shared videos to three main destinations: A friend, a group chat or Moments. This route remains unchanged but with Time Capsule, users can also upload videos of up to 15 seconds that disappear after 24 hours, similar to how Snap Stories and its slew of clones including Instagram Stories work. Meanwhile, Snap has also drawn inspiration from Chinese apps in a recent redesign.

A blue ring will appear near the profile of those who have recorded an instant story. Screenshot by TechCrunch

Different from Instagram, which recently started allowing users to share Stories to close friends, WeChat doesn’t let users share Time Capsule videos to friends, yet. Instead of lining up all the instant videos at the top of the app as Instagram does, WeChat is asking users to find them in less conspicuous ways: On Moments, in a group chat or in one’s starred friend list, a blue ring will appear near the profile of those who have recorded instant stories.

These secret entry points mean users are prompted to watch videos of those they know well as they rarely click on the profile of, say, a fruit vendor.

Time Capsule is also a step up from WeChat’s old video sharing tool with additional features such as locations and music, functions that are ubiquitous in TikTok and other short-form video apps. Users can also react to Time Capsule videos by blowing virtual “bubbles”, whereas the old video format doesn’t allow such interaction.

Time Capsule is a step up from WeChat’s old video sharing tool with additional features such as locations and music. Screenshot by TechCrunch

While Time Capsule is not necessarily a direct challenger to TikTok — a product of the world’s most valuable startup ByteDance — it enriches the video experience for users who want to give close friends a window into their life. TikTok, by comparison, delivers content by relying on artificial intelligence to read users’ past habits rather than studying their social graphs.

That said, WeChat has shown signs to catch up with TikTok by rolling out a dozen of video apps this year. While Tencent blocks TikTok videos from being shared to WeChat, its own proprietary video app Weishi gets preferential treatment. When users choose to record a video on WeChat, there’s an option to record it via Weishi. But Tencent’s short video fleet has a long way to go before they reach TikTok’s global dominance of 500 million monthly active users.

Another WeChat update also appears as a response to a popular ByteDance app. While WeChat users could show appreciation for an article by clicking on a ‘like’ button, there was no effective way in the past to know what their friends enjoyed. The revamped WeChat now lets people see all the articles their friends have liked under one single stream called “Wow”.

That’s a feature that ByteDance’s Jinri Toutiao news app cannot rival as Wow is built on billions of users who know each other, unlike Jinri Toutiao that relies on AI personalization like its sibling TikTok. WeChat is already colossal and can never please every user, but its new move shows that it’s paying close attention to whoever that may steal its users’ eyeball time away.

source https://techcrunch.com/2018/12/24/wechat-adds-snap-like-stories/